{"id":163174,"date":"2025-04-11T10:00:00","date_gmt":"2025-04-11T08:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/04\/11\/damson-idris-between-hollywood-glamour-and-nigerian-heritage-launches-didris\/"},"modified":"2025-04-11T10:00:15","modified_gmt":"2025-04-11T08:00:15","slug":"damson-idris-between-hollywood-glamour-and-nigerian-heritage-launches-didris","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/04\/11\/damson-idris-between-hollywood-glamour-and-nigerian-heritage-launches-didris\/","title":{"rendered":"Damson Idris, between Hollywood glamour and Nigerian heritage, launches Didris"},"content":{"rendered":"\n<p><strong>Acclaimed actor and rising fashion icon, Damson Idris is adding a new string to his bow: jewelry. His brand, Didris, reflects an intimate project woven from family roots, elegance and memory. <\/strong><\/p>\n\n<p>Revealed by John Singleton&#8217;s <em>Snowfall<\/em> series, Damson Idris has rapidly established himself as one of the hottest British talents of his generation. He will soon be making a big splash on the silver screen in the <strong>Jerry Bruckheimer-produced<\/strong> <em>F1<\/em> blockbuster, alongside <strong>Brad Pitt<\/strong>, in which he plays an ambitious young racing driver. But it&#8217;s off the racetrack, in the hushed world of precious stones, that the actor has just taken the world by surprise.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Didris: a brand with a personal DNA<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DDCrNh0SkWR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\"><div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/p\/DDCrNh0SkWR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\"> <div style=\"flex-direction: row;align-items: center\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div><\/div><\/div><div style=\"padding: 19% 0\"><\/div> <div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div><div style=\"padding-top: 8px\"> <div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0\"><\/div> <div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\"><div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div> <div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div><\/div><div style=\"margin-left: 8px\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div> <div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div><\/div><div style=\"margin-left: auto\"> <div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div> <div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div> <div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div><\/div><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div><\/div><\/a><p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center\"><a href=\"https:\/\/www.instagram.com\/p\/DDCrNh0SkWR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\">A publication shared by Damson Idris (@damsonidris)<\/a><\/p><\/div><\/blockquote>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>Didris is not just another celebrity brand. It is deeply rooted in Damson Idris&#8217;s personal history. The first collection is a tribute to his mother, <strong>Silifat Idris<\/strong>, whom he describes as his &#8220;heroine&#8221;. Originally from Nigeria, she bought gold locally before selling it in Europe, building a solid future for her six children. This courageous and inspiring entrepreneurial journey is at the heart of Didris&#8217; aesthetic.    <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Jewelry between Africa and modernity<\/h2>\n\n<p>Didris asserts a strong <strong>Afropean<\/strong> identity. The creations are inspired by <strong>traditional Nigerian codes<\/strong> and reinterpret them in a contemporary and refined language. Jewelry in solid gold, Tahitian pearls, diamonds, emeralds, tourmalines&#8230; The brand favors <strong>noble materials<\/strong> from <strong>Namibia, Botswana and South Africa<\/strong>, in an approach that is both anchored and transparent.  <\/p>\n\n<p>Designed to be passed on, these jewels tell a <strong>story of resilience and heritage<\/strong>. The brand appeals to both design enthusiasts and lovers of meaningful pieces. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">From red carpet to shop window<\/h2>\n\n<p>True to his pronounced taste for details and accessories, Damson Idris has been appearing for several years now with signature jewels, somewhere between classic elegance and contemporary audacity. With Didris, he no longer simply wears jewelry: he <strong>becomes<\/strong> its <strong>creator<\/strong>, blending personal narrative with artistic ambition. <\/p>\n\n<p>Read also: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/04\/10\/toyota-gr-supra-final-edition-2026-only-5-for-france\/\">Toyota GR Supra Final Edition 2026: only 5 units for France<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acclaimed actor and rising fashion icon, Damson Idris is adding a new string to his bow: jewelry. His brand, Didris, reflects an intimate project woven&#8230;<\/p>\n","protected":false},"author":3,"featured_media":163171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-163174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Damson Idris, between Hollywood glamour and Nigerian heritage, launches Didris<\/title>\n<meta name=\"description\" content=\"Acclaimed actor and rising fashion icon, Damson Idris has added a new string to his bow: jewelry. 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