{"id":163926,"date":"2025-04-15T17:00:00","date_gmt":"2025-04-15T15:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/04\/15\/prada-and-wong-kar-wai-open-a-secret-location-in-shanghai\/"},"modified":"2025-04-15T17:14:43","modified_gmt":"2025-04-15T15:14:43","slug":"prada-and-wong-kar-wai-open-a-secret-location-in-shanghai","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/04\/15\/prada-and-wong-kar-wai-open-a-secret-location-in-shanghai\/","title":{"rendered":"Prada and Wong Kar-wai open a secret location in Shanghai"},"content":{"rendered":"\n<p><strong>When fashion meets cinema, the result is intriguing.<\/strong> <strong>Prada joins forces with director Wong Kar-wai to create a mysterious restaurant in the heart of <em>Shanghai<\/em>.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An imaginary setting<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited.webp\" alt=\"\" class=\"wp-image-163789\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited.webp 1600w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-295x166.webp 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-880x495.webp 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-534x300.webp 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-768x432.webp 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-1536x864.webp 1536w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-180x100.webp 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-312x175.webp 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-829x466.webp 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-372x209.webp 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-1024x576.webp 1024w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/04\/The-Caffe-edited-296x167.webp 296w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n<p>The place is called <strong>Memories<\/strong>, like a memory you can&#8217;t date. The atmosphere evokes an old, forgotten film. The aesthetic is precise, dense, saturated with textures. Every table seems to be narrated by Wong Kar-wai&#8217;s camera. The lighting is subdued, almost misty. This is the Hong Kong director&#8217;s obsession with detail.     <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A collaboration at the frontier of genres<\/h2>\n\n<p><a href=\"https:\/\/www.prada.com\/fr\/fr.html?utm_campaign=GoogleSearch_FR&amp;utm_medium=CPC&amp;utm_source=Google&amp;utm_content=Pure_Brand_Exact&amp;s_kwcid=AL!8549!3!725792599426!e!!g!!prada&amp;gad_source=1&amp;gclid=Cj0KCQjwh_i_BhCzARIsANimeoH_vWMQCu71AnGYPrznfWaTHZ8ZgC-A0Hf6XFXJ9BTIaGxXurboEkoaAkNgEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Prada<\/a> doesn&#8217;t just dress. It sets the scene. This collaboration goes beyond mere marketing. Wong Kar-wai brings his slow, melancholy gaze. Prada adds its rigor and elegance. Together, they create an experience. Not a boutique, nor a simple restaurant. Rather, an immersive installation, somewhere between a silent theater and a tasting room.       <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A map between nostalgia and invention<\/h2>\n\n<p>The menu reflects the spirit of the place. Dishes inspired by Shanghai street food, reworked with subtlety. Nothing is set in stone. Each plate seems to emerge from a memory, hazy but intense. The chef offers familiar flavors, but always reinterpreted. We sense a discreet homage to the director&#8217;s films, with their slow, sensual dinner scenes.     <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A strategic move for Prada<\/h2>\n\n<p>With this venue, Prada is asserting a broader cultural strategy. It invests in hybrid projects. It blurs the lines between luxury, art and gastronomy. Shanghai becomes a laboratory. This project targets a clientele sensitive to storytelling, not just prestige. Prada chooses long-lasting emotion, far from the instantaneous.     <\/p>\n\n<p><strong>Memories<\/strong> is not just a restaurant. It&#8217;s a setting, a story, an aesthetic gesture. To explore other places where luxury and art intertwine in Paris and beyond, browse our selection on <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/03\/24\/christian-louboutins-hotel-vermelho-the-secret-escape\/\" target=\"_blank\" rel=\"noreferrer noopener\">parisselectbook.com<\/a>.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When fashion meets cinema, the result is intriguing. Prada joins forces with director Wong Kar-wai to create a mysterious restaurant in the heart of Shanghai&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":163783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685,119],"tags":[],"quartier":[],"class_list":["post-163926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","category-restaurant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prada and Wong Kar-wai open a secret location in Shanghai<\/title>\n<meta name=\"description\" content=\"When fashion meets cinema, the result is intriguing. 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