{"id":164007,"date":"2025-04-16T09:00:00","date_gmt":"2025-04-16T07:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/04\/16\/lacoste-on-5th-avenue-a-giant-step-towards-the-american-dream\/"},"modified":"2025-04-16T11:44:55","modified_gmt":"2025-04-16T09:44:55","slug":"lacoste-on-5th-avenue-a-giant-step-towards-the-american-dream","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/04\/16\/lacoste-on-5th-avenue-a-giant-step-towards-the-american-dream\/","title":{"rendered":"Lacoste on 5th Avenue: a giant step towards the American dream"},"content":{"rendered":"\n

Lacoste has given itself a monumental showcase in New York, reflecting its great ambitions on the other side of the Atlantic.<\/strong><\/p>\n\n

New York’s legendary 5th Avenue<\/strong> has a new French address that’s not to be missed. On April 10, Lacoste<\/strong> inaugurated a spectacular flagship store of almost 1,000 m\u00b2<\/strong>, confirming its desire to establish itself as a major player in luxury retail in the United States. <\/p>\n\n

Located at 575 Avenue Lacoste, this boutique is more than just a showcase. It’s a total immersion in the Lacoste universe<\/strong>, designed to combine heritage, innovation and customer experience<\/strong>. In particular, the space showcases the brand’s absolute icon: the polo shirt, sublimated in a Polo Wall<\/strong> as graphic as it is symbolic. Visitors can also discover the NYC Collection<\/strong>, an exclusive series designed especially for this opening. <\/p>\n\n

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A publication shared by Lacoste (@lacoste)<\/a><\/p><\/div><\/blockquote>\n