{"id":164855,"date":"2025-04-23T09:00:00","date_gmt":"2025-04-23T07:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/04\/23\/hermes-invests-in-normandy-but-why-now\/"},"modified":"2025-04-23T10:37:31","modified_gmt":"2025-04-23T08:37:31","slug":"hermes-invests-in-normandy-but-why-now","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/04\/23\/hermes-invests-in-normandy-but-why-now\/","title":{"rendered":"Herm\u00e8s invests in Normandy, but why now?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A new site in Colombelles could well reshuffle the cards in the French luxury goods industry. Through an ambitious industrial project, Herm\u00e8s is strengthening its territorial presence and anticipating ever-increasing demand for its leather goods. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A first for Herm\u00e8s in Normandy<\/h2>\n\n<p class=\"wp-block-paragraph\">The Maison <strong>Herm\u00e8s<\/strong> has decided to locate its <strong>27\u1d49 French leather goods<\/strong> plant in <strong>Colombelles<\/strong>, <em>in the Calvados region of<\/em> France. A powerful move, marking the luxury leather goods manufacturer&#8217;s entry into a territory previously unexplored by the brand. The future factory will be located on a former <strong>Soci\u00e9t\u00e9 M\u00e9tallurgique de Normandie<\/strong> industrial wasteland, some ten kilometers from <strong>Caen<\/strong>.  <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C_LQinGo5Z7\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C_LQinGo5Z7\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C_LQinGo5Z7\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A publication shared by Herm\u00e8s (@hermes)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">The new site, scheduled to open in <strong>2028<\/strong>, will be built according to <strong>sustainable principles<\/strong>, in line with the company&#8217;s environmental vision. A <strong>resolutely responsible approach<\/strong>, aimed at ensuring that the brand&#8217;s expansion is part of a territorial and ecological dynamic. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Considerable local economic impact<\/h2>\n\n<p class=\"wp-block-paragraph\">With <strong>260 jobs announced<\/strong>, this new facility will have a structuring effect on the local economy. <strong>Recruitment will be carried out in conjunction with France Travail<\/strong> and regional partners. Herm\u00e8s is also betting on training, with the support of <strong>the \u00c9cole Herm\u00e8s des savoir-faire<\/strong>, a state-approved apprenticeship center.  <\/p>\n\n<p class=\"wp-block-paragraph\">This choice of investment is not insignificant: it reflects the Group&#8217;s determination to<strong>anchor its know-how in the region<\/strong> and develop centers of excellence, far from urban centers alone.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A long-term expansion strategy<\/h2>\n\n<p class=\"wp-block-paragraph\">Colombelles is just one piece of the puzzle: Herm\u00e8s is planning <strong>four new leather goods factories by 2028<\/strong>. After <strong>L&#8217;Isle-d&#8217;Espagnac<\/strong> (Charente), <strong>Loupes<\/strong> (Gironde) and <strong>Charleville-M\u00e9zi\u00e8res<\/strong> (Ardennes), this new project is part of a strategy to<strong>increase production capacity<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Why do you ask? Demand for its iconic bags &#8211; <strong>Kelly<\/strong>, <strong>Birkin<\/strong>, but also the more recent <strong>M\u00e9dor<\/strong> and <strong>Mousqueton<\/strong> &#8211; continues unabated. <em>In 2024, sales of Herm\u00e8s leather goods jumped by +18%<\/em>, accounting for over 40% of total sales. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Next: Towards a new map of French luxury?<\/h2>\n\n<p class=\"wp-block-paragraph\">Far from its historic strongholds, <strong>Herm\u00e8s is redefining the geography of luxury<\/strong>. Will Normandy become a new pole of attraction for the major Houses? A question to keep an eye on, as the stakes go beyond craftsmanship: they affect the <strong>social and territorial model of French luxury<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/04\/22\/swiss-watches-back-on-the-rise-but-not-everywhere\/\">Swiss watches back on the rise&#8230; but not everywhere<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new site in Colombelles could well reshuffle the cards in the French luxury goods industry. Through an ambitious industrial project, Herm\u00e8s is strengthening its&#8230;<\/p>\n","protected":false},"author":3,"featured_media":164852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2996],"tags":[],"quartier":[],"class_list":["post-164855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Herm\u00e8s invests in Normandy, but why now?<\/title>\n<meta name=\"description\" content=\"A new site in Colombelles could well reshuffle the cards in the French luxury goods industry. 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