{"id":166146,"date":"2025-04-29T12:00:00","date_gmt":"2025-04-29T10:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/04\/29\/a-laduree-box-could-be-hiding-a-poiray-jewel\/"},"modified":"2025-04-29T12:00:40","modified_gmt":"2025-04-29T10:00:40","slug":"a-laduree-box-could-be-hiding-a-poiray-jewel","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/04\/29\/a-laduree-box-could-be-hiding-a-poiray-jewel\/","title":{"rendered":"A Ladur\u00e9e box could be hiding a Poiray jewel…"},"content":{"rendered":"\n

What if your sweet tooth gave you a piece of jewelry? That’s the unexpected challenge taken up by Poiray and Ladur\u00e9e in a collaboration that’s as precious as it is sweet. <\/strong><\/p>\n\n

When macaroons flirt with haute joaillerie<\/h2>\n\n

For Mother’s Day 2025<\/strong>, Poiray<\/strong> celebrates its 50th anniversary<\/em> with a bold and elegant alliance with Ladur\u00e9e<\/strong>, the icon of Parisian pastry-making. The collaboration comprises two complementary creations: an exclusive jewel and a very limited edition box of sweets. <\/p>\n\n

Poiray’s emblematic C\u0153ur Entrelac\u00e9<\/strong> motif is revisited in the form of an 18-carat pink gold<\/strong> pendant or bracelet, enameled<\/strong> in one of Ladur\u00e9e’s signature shades. The choice of a macram\u00e9 braided cord reinforces the jewel’s artisanal and accessible spirit, while maintaining its assertive elegance. <\/p>\n\n

A hatbox that hides its secrets<\/h2>\n\n

On the pastry side, Ladur\u00e9e offers a collector’s box<\/strong> co-signed by Poiray. Covered in jewelry-inspired details (gilded brass studs, pearly bakelite…), it contains more than just sweets. Inside: monogrammed macaroons<\/strong>, Eug\u00e9nie cookies<\/strong>, hazelnut-vanilla pearls<\/strong>, marshmallow bears<\/strong>… but also an exclusive M\u00e9lange Ladur\u00e9e tea<\/strong>. And sometimes, a surprise message<\/strong> allowing you to leave with the Poiray jewel created for the occasion. <\/p>\n\n

Total exclusivity, Ladur\u00e9e boutique spirit<\/h2>\n\n
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A publication shared by Est\u00e9e Lauder (@esteelauder)<\/a><\/p><\/div><\/blockquote>\n