{"id":166667,"date":"2025-05-01T10:00:00","date_gmt":"2025-05-01T08:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/01\/puig-exceeds-expectations-in-q1-2025-but-worries-about-the-future\/"},"modified":"2025-05-01T10:00:51","modified_gmt":"2025-05-01T08:00:51","slug":"puig-exceeds-expectations-in-q1-2025-but-worries-about-the-future","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/01\/puig-exceeds-expectations-in-q1-2025-but-worries-about-the-future\/","title":{"rendered":"Puig exceeds expectations in Q1 2025… but worries about the future"},"content":{"rendered":"\n

Catalan group Puig surprises positively in Q1 2025 with growth above expectations.<\/strong> But behind these good figures lie the first signs of a slowdown that we’ll be watching closely.<\/strong><\/p>\n\n

A solid quarter, driven by fragrances<\/h2>\n\n

With sales exceeding 1.2 billion euros<\/strong>, an increase of +7.5%<\/strong>, Puig<\/strong> confirms its position as one of the world’s leading luxury brands. The Perfumes and Fashion<\/strong> division, the Group’s mainstay, posted a fine performance of +10.4%<\/strong>, accounting alone for 896 million euros<\/strong>, or almost 75% of total revenues<\/strong>. <\/p>\n\n

His portfolio includes such iconic brands as Jean Paul Gaultier<\/strong>, Nina Ricci<\/strong> and Rabanne<\/strong>. All of which have helped Puig capture the interest of an ever-widening international public. <\/p>\n\n

Make-up in decline, a changing market<\/h2>\n\n

While Skin Care<\/strong> posted a modest +7.2%<\/strong>, Make-up<\/strong> was down -6%<\/strong>. This worrying decline is due in particular to the explosion of “dupes”,<\/strong> low-cost copies that are nibbling away at the market share of top-of-the-range products. <\/p>\n\n

Faced with this threat, Charlotte Tilbury<\/strong>, the group’s flagship brand, retaliated with a defensive campaign called “Legendary. For a reason”<\/em>, aimed at reaffirming the value of the original in the face of imitation. An image strategy that demonstrates the group’s agility, but also its vulnerability. <\/p>\n\n

Asia up sharply, America under scrutiny<\/h2>\n\n

Geographically, the Asia-Pacific region<\/strong> recorded a +13.2%<\/strong> surge, boosted by new sites in South Korea<\/strong> and Japan<\/strong>. TheAmericas<\/strong> followed with +11.8%<\/strong>, despite tensions linked to US tariffs<\/strong>. <\/p>\n\n

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A publication shared by Puig (@puig_official)<\/a><\/p><\/div><\/blockquote>\n