{"id":166675,"date":"2025-05-01T11:00:00","date_gmt":"2025-05-01T09:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/01\/the-most-popular-jeans-of-2025-thank-you-kendrick-lamar-and-celine\/"},"modified":"2025-05-01T11:00:42","modified_gmt":"2025-05-01T09:00:42","slug":"the-most-popular-jeans-of-2025-thank-you-kendrick-lamar-and-celine","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/01\/the-most-popular-jeans-of-2025-thank-you-kendrick-lamar-and-celine\/","title":{"rendered":"The most popular jeans of 2025? Thank you Kendrick Lamar (and Celine)"},"content":{"rendered":"\n

A legendary show, a vintage cut and a rapper in full command of his symbols: that’s all it took to transform a simple pair of jeans into a cult item.<\/strong> In January 2025, during the Super Bowl halftime show, Kendrick Lamar crystallized attention… and re-launched the bootcut to the top of the trends.<\/strong><\/p>\n\n

The Super Bowl, a fashion launch pad<\/h2>\n\n

On stage at the Caesars Superdome<\/strong>, the Compton-born<\/strong> rapper delivered an incandescent performance, surrounded by SZA<\/strong>, Serena Williams<\/strong> and Samuel L. Jackson<\/strong>. But beyond the music, it was his look that captivated: Martine Rose jacket<\/strong>, Compton cap<\/strong>, and above all a pair of Marco jeans by Celine<\/strong>, with a bootcut<\/strong> cut, wide at the bottom and resolutely 2000’s. <\/p>\n\n

This silhouette, already seen in the company’s runway shows, notably with the Serge<\/em> model in tribute to Serge Gainsbourg<\/strong>, was given an instant second wind.<\/p>\n\n

+412% searches: the hype is real<\/h2>\n\n

According to the Lyst<\/strong> platform, queries for the term “flared jeans”<\/strong> exploded by +412%<\/strong> in just a few days. A dizzying score, largely fueled by social networks, where TikTok<\/strong> and Instagram<\/strong> users vied with each other in inventiveness to reproduce Kendrick Lamar’s steps<\/strong>, flared jeans on legs. <\/p>\n\n

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A publication shared by CELINE (@celine)<\/a><\/p><\/div><\/blockquote>\n