{"id":166806,"date":"2025-05-02T14:00:00","date_gmt":"2025-05-02T12:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/02\/watchmaking-partnership-at-deauvilles-normandy-for-insiders\/"},"modified":"2025-05-02T14:00:37","modified_gmt":"2025-05-02T12:00:37","slug":"watchmaking-partnership-at-deauvilles-normandy-for-insiders","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/02\/watchmaking-partnership-at-deauvilles-normandy-for-insiders\/","title":{"rendered":"Watchmaking partnership at Deauville’s Normandy for insiders"},"content":{"rendered":"\n

What if Swiss haute horlogerie met French seaside refinement?<\/strong> From May 8 to 11, 2025, IWC Schaffhausen takes up residence at the illustrious Barri\u00e8re Le Normandy hotel in Deauville for a unique immersive event, combining exhibitions, private workshops and discreet luxury.<\/strong><\/p>\n\n

Watchmaking as you’ve never seen it before<\/h2>\n\n

For four days, an exclusive pop-up<\/strong> inside the hotel will offer a rare immersion into the technical and aesthetic world of IWC. On the program: an exhibition of emblematic and rare IWC timepieces<\/strong>, as well as confidential masterclasses<\/strong>. Guests will have the chance to dismantle and reassemble a watch<\/strong> to understand the inner workings of a demanding craft. A privilege usually reserved for the workshops of the big houses. <\/p>\n\n

This initiative, designed to appeal to connoisseurs and neophytes alike, is based on the enhancement of the artisanal gesture<\/strong> and the transmission of an exceptional watchmaking heritage<\/strong>.<\/p>\n\n

Normandy and IWC Schaffhausen<\/strong>, a strategic duo to capture luxury customers<\/h2>\n\n

This unprecedented collaboration is part of a win-win strategy. For IWC Schaffhausen<\/strong>, it’s an opportunity to reach out to a demanding French clientele, attached to tradition and precious objects. For the Barri\u00e8re Le Normandy<\/strong> hotel, it’s an opportunity to enrich its event offering with high-value content. <\/p>\n\n

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A publication shared by H\u00f4tels Barri\u00e8re (@hotels.barriere)<\/a><\/p><\/div><\/blockquote>\n