{"id":166901,"date":"2025-05-02T18:00:00","date_gmt":"2025-05-02T16:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/02\/hennessy-appeals-to-spirits-loving-dads\/"},"modified":"2025-05-02T18:00:27","modified_gmt":"2025-05-02T16:00:27","slug":"hennessy-appeals-to-spirits-loving-dads","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/02\/hennessy-appeals-to-spirits-loving-dads\/","title":{"rendered":"Hennessy appeals to spirits-loving dads"},"content":{"rendered":"\n<p><strong>As June 15 approaches, Hennessy is pulling out the big guns. For Father&#8217;s Day 2025, the LVMH Group cognac house is putting the spotlight back on its must-have Hennessy X.O, the first &#8220;Extra Old&#8221; cognac launched in <em>1870<\/em>. An operation that is both heritage and commercial in a turbulent market.  <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Hennessy X.O: a classic that reassures and inspires<\/h2>\n\n<p>Comprising <strong>one hundred eaux-de-vie<\/strong> aged from <em>12 to 30 years<\/em>, Hennessy X.O is distinguished by its <strong>spicy, woody and fruity<\/strong> bouquet, which over the decades has become a <strong>symbol of<\/strong> French <strong>heritage<\/strong> and know-how. To give a bottle of X.O is to give much more than a spirit: it&#8217;s to celebrate a heritage, a filial bond, a tradition. <\/p>\n\n<p>In a climate of <strong>search for authenticity and top-of-the-range products<\/strong> with strong affective value, the company plays to the heartstrings while maintaining its image of discreet luxury.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Art, music and mixology: diversification according to Hennessy<\/h2>\n\n<p>But Hennessy doesn&#8217;t stick to its classics. In recent years, the brand has appealed to younger, more urban audiences through <strong>daring artistic collaborations<\/strong>: with <em>Maluma<\/em> in the musical register, or with <em>Florian Zumbrunn<\/em>, French artist of generative art, for a reinterpreted bottle. Not to mention the launch of a <strong>bottled cocktail<\/strong> with Parisian bar Cravan &#8211; a first in the highly codified world of cognac.  <\/p>\n\n<p>These initiatives testify to a dynamic strategy, combining <strong>tradition and innovation<\/strong>, to maintain its position as a benchmark in the international premium spirits market.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Customs threats: a shadow over the industry<\/h2>\n\n<p>This relaunch comes against a tense backdrop. <strong>Donald Trump&#8217;s threats to impose tariffs<\/strong> on European spirits are worrying the industry. Even <em>Bernard Arnault<\/em> has expressed his concern, citing potential <strong>major social consequences<\/strong> for the French wine industry. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/04\/29\/a-laduree-box-could-be-hiding-a-poiray-jewel\/\">A Ladur\u00e9e box could be hiding a Poiray jewel&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As June 15 approaches, Hennessy is pulling out the big guns. For Father&#8217;s Day 2025, the LVMH Group cognac house is putting the spotlight back&#8230;<\/p>\n","protected":false},"author":3,"featured_media":166777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-166901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hennessy appeals to spirits-loving dads<\/title>\n<meta name=\"description\" content=\"As June 15 approaches, Hennessy is pulling out the big guns. 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