{"id":167443,"date":"2025-05-07T14:00:00","date_gmt":"2025-05-07T12:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/07\/maison-kitsune-launches-kitsune-bien-etre-the-fragrance-that-changes-everything\/"},"modified":"2025-05-07T14:00:43","modified_gmt":"2025-05-07T12:00:43","slug":"maison-kitsune-launches-kitsune-bien-etre-the-fragrance-that-changes-everything","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/07\/maison-kitsune-launches-kitsune-bien-etre-the-fragrance-that-changes-everything\/","title":{"rendered":"Maison Kitsun\u00e9 launches Kitsun\u00e9 Bien-\u00catre: the fragrance that changes everything"},"content":{"rendered":"\n<p><strong>After fashion, music and coffee, Maison Kitsun\u00e9 takes on beauty. And as always with the Franco-Japanese brand, the results exceed expectations. Here&#8217;s a closer look at a range that combines hinoki wood and Haussmann parquet.  <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Perfume as a sensory manifesto<\/h2>\n\n<p>The first creation in the <strong>Kitsun\u00e9 Bien-\u00catre<\/strong> line, <strong>Note de Hinoki<\/strong> is much more than a fragrance: it&#8217;s an immersion. Conceived with perfumer <strong>Barnab\u00e9 Fillion<\/strong>, this singular scent evokes both the hushed salons of the <strong>Palais-Royal<\/strong> and the spirituality of <strong>Japanese temples<\/strong>. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DI_RamJs-lI\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DI_RamJs-lI\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DI_RamJs-lI\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A publication shared by Maison Kitsun\u00e9 Paris (@maisonkitsune)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>The accord? Refined sandalwood, airy <strong>May rose<\/strong> and the sacred note of <strong>hinoki wood<\/strong>. The result is an <strong>olfactory signature of waxed wood<\/strong>, both warm and meditative. The sensory architecture is reminiscent of Parisian interiors with their patina, while distilling a typically Japanese calm.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A skincare range to prolong the sillage<\/h2>\n\n<p>The experience doesn&#8217;t stop with the fragrance. Kitsun\u00e9 offers <strong>Note de Hinoki<\/strong> in a range of <strong>well-being<\/strong> products. A <strong>hand cream<\/strong> with shea butter, nourishing and enveloping. A <strong>revitalizing shampoo<\/strong> that restores shine without weighing hair down. A <strong>moisturizing<\/strong>, smoothing and soothing <strong>conditioner<\/strong>. A <strong>gentle cleansing base<\/strong> for hands and body, ideal for everyday use.     <\/p>\n\n<p>Each product is formulated to <strong>transform a mundane ritual into a sensorial gesture<\/strong>, in keeping with the Kitsun\u00e9 universe: demanding, refined and crossbred.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A coherent lifestyle strategy<\/h2>\n\n<p>This launch continues Maison Kitsun\u00e9&#8217;s hybrid positioning, combining <strong>Parisian elegance<\/strong> with <strong>Japanese minimalism<\/strong>. After conquering the fashion scene and lifestyle caf\u00e9 addresses &#8211; notably in <em>Paris, Seoul and Tokyo<\/em> &#8211; the brand is expanding its footprint. <\/p>\n\n<p>This foray into cosmetics could well herald a new wave of <strong>fashion-beauty brands<\/strong>, like <strong>Jacquemus<\/strong> or <strong>Officine Universelle Buly<\/strong>, where stylistic DNA is translated into fragrance gestures.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Where can I find it?<\/h2>\n\n<p>The <strong>Kitsun\u00e9 Bien-\u00catre<\/strong> line is available in <strong>Maison Kitsun\u00e9<\/strong> boutiques and on <a class=\"\" href=\"https:\/\/maisonkitsune.com\">maisonkitsune.com<\/a>. A unique opportunity to <strong>capture a little of the Palais-Royal spirit<\/strong>, between olfactory design and skincare aesthetics. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/05\/01\/keralase-by-lazeo-the-new-anti-hair-loss-weapon\/\">Keralase by Lazeo: the new anti-hair loss weapon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After fashion, music and coffee, Maison Kitsun\u00e9 takes on beauty. And as always with the Franco-Japanese brand, the results exceed expectations. Here&#8217;s a closer look&#8230;<\/p>\n","protected":false},"author":3,"featured_media":167410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"quartier":[],"class_list":["post-167443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maison Kitsun\u00e9 launches Kitsun\u00e9 Bien-\u00catre: the fragrance that changes everything<\/title>\n<meta name=\"description\" content=\"After fashion, music and coffee, Maison Kitsun\u00e9 takes on beauty. 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