{"id":167601,"date":"2025-05-08T13:00:00","date_gmt":"2025-05-08T11:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/08\/printemps-new-york-french-luxury-bets-on-the-other-side-of-the-atlantic\/"},"modified":"2025-05-08T13:00:42","modified_gmt":"2025-05-08T11:00:42","slug":"printemps-new-york-french-luxury-bets-on-the-other-side-of-the-atlantic","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/08\/printemps-new-york-french-luxury-bets-on-the-other-side-of-the-atlantic\/","title":{"rendered":"Printemps New York: French luxury bets on the other side of the Atlantic"},"content":{"rendered":"\n

What if the department store of the future was no longer a store? With its New York address inaugurated on March 20, 2024<\/em>, Printemps is undergoing a strategic transformation. Far from traditional formats, it is moving into a historic building in the Financial District to reinvent the French retail experience, between brand curation and sensory immersion. <\/strong><\/p>\n\n

A response to the American retail crisis<\/h2>\n\n

At a time when American department stores<\/strong> are in decline – between the closures of Macy’s, the liquidation of Barneys and the collapse of Neiman Marcus – the arrival of Printemps might seem counter-intuitive. Yet CEO Jean-Marc Bellaiche<\/strong> has a clear ambition: to open not just another store, but a French apartment in New York<\/strong>, a place of hospitality, design and fine selection. It’s a promise that stands in stark contrast to the sluggishness of the sector, but one that is based on a lucid analysis of the luxury market and its new uses<\/strong>. <\/p>\n\n

An immersive and stylish scenography<\/h2>\n\n
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A publication shared by Printemps (@printemps)<\/a><\/p><\/div><\/blockquote>\n