{"id":168658,"date":"2025-05-15T10:00:00","date_gmt":"2025-05-15T08:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/15\/sephora-is-preparing-a-surprise-return-to-paris-but-where\/"},"modified":"2025-05-15T11:21:44","modified_gmt":"2025-05-15T09:21:44","slug":"sephora-is-preparing-a-surprise-return-to-paris-but-where","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/15\/sephora-is-preparing-a-surprise-return-to-paris-but-where\/","title":{"rendered":"Sephora is preparing a surprise return to Paris&#8230; but where?"},"content":{"rendered":"\n<p><strong>Sephora&#8217;s most immersive beauty event of the year returns to Paris. But be warned: this 2025 edition promises some big surprises. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">SEPHORiA Paris 2025: an eagerly awaited third edition<\/h2>\n\n<p>After conquering Paris in <em>2023<\/em> and confirming its success in <em>2024<\/em> on the Left Bank, <strong>SEPHORiA<\/strong> is set to make a comeback next autumn. The <strong>Sephora<\/strong> event, a subsidiary of the <strong>LVMH<\/strong> group, is now a fixture on the European beauty calendar. Scheduled for <strong>early October 2025<\/strong>, it is set to attract thousands of visitors once again. In previous years, almost <strong>4,000 people<\/strong> attended.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An interactive, exclusive and still mysterious format<\/h2>\n\n<p>Heralded as an &#8220;even more immersive adventure&#8221;, this 2025 edition retains the pillars that have forged the concept&#8217;s reputation: <strong>exclusive animations<\/strong>, <strong>personalized consultations<\/strong>, <strong>workshops<\/strong>, <strong>masterclasses<\/strong> and plenty of <strong>goodies<\/strong>. Content will also be broadcast <em>live or replayed<\/em> on the Sephora website. <\/p>\n\n<p>But beyond these classics, the brand promises a new scenography and an ever more cutting-edge selection of partner brands. In <em>2024<\/em>, these included <em>Charlotte Tilbury<\/em>, <em>Too Faced<\/em>, <em>Byoma<\/em> and <em>Drunk Elephant<\/em>. We can therefore expect an even more ambitious program this year.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An undisclosed location<\/h2>\n\n<p>The <strong>Maison de la Mutualit\u00e9<\/strong> hosted the event in 2024, while the 2023 edition was held on rue de Rivoli. This time, <strong>Sephora is maintaining the mystery<\/strong> surrounding the venue. A communication strategy that is already fuelling speculation on <em>Instagram<\/em> and <em>TikTok<\/em>, where fans are trying to guess the next address.  <\/p>\n\n<p>Registration is not yet open &#8211; but a <strong>pre-registration<\/strong> system via the official website may be announced in the coming weeks.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Why you won&#8217;t want to miss this edition<\/h2>\n\n<p>SEPHORiA isn&#8217;t just a show: it&#8217;s an experience. By combining exclusivity, technology and accessibility (the event is <strong>open to the public by registration<\/strong>), Sephora succeeds in renewing the commitment of its communities. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/05\/13\/mothers-day-5-parisian-spas-to-give-her-a-truly-special-moment\/\">Mother&#8217;s Day: 5 Parisian spas to give her a real moment of her own<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sephora&#8217;s most immersive beauty event of the year returns to Paris. But be warned: this 2025 edition promises some big surprises. SEPHORiA Paris 2025: an&#8230;<\/p>\n","protected":false},"author":3,"featured_media":168654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"quartier":[],"class_list":["post-168658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sephora is preparing a surprise return to Paris... but where?<\/title>\n<meta name=\"description\" content=\"Sephora&#039;s most immersive beauty event of the year returns to Paris. 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