{"id":168892,"date":"2025-05-16T11:00:00","date_gmt":"2025-05-16T09:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/16\/ferragamo-refocuses-its-strategy-on-leather-goods\/"},"modified":"2025-05-16T16:12:32","modified_gmt":"2025-05-16T14:12:32","slug":"ferragamo-refocuses-its-strategy-on-leather-goods","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/16\/ferragamo-refocuses-its-strategy-on-leather-goods\/","title":{"rendered":"Ferragamo refocuses its strategy on leather goods"},"content":{"rendered":"\n

Faced with an uncertain economic climate, the Italian fashion house Ferragamo is betting on its fundamentals to revive growth: leather, its iconic bags and luxury shoes.<\/strong><\/p>\n\n

Iconic bags at the heart of the relaunch<\/h2>\n\n

Hug”, “Gancini”, “Studio Box” and “Soft Bag” models: never before has Ferragamo’s range of leather goods been so prominently featured. Both on the official website and on social networks, bags now take center stage. This strategic repositioning is not insignificant. Faced with a sales decline of -8.2% in 2024<\/strong>, the company managed to limit the decline to -1%<\/strong> in the first quarter of 2025, reaching just over 221 million euros<\/strong>. <\/p>\n\n

Back to historical know-how<\/h2>\n\n

This shift is part of a strategy to refocus on “core” products,<\/strong> the pillars of the Ferragamo identity. The aim? To enhance the value of leather craftsmanship, the DNA of the house founded in Florence. <\/p>\n\n

\n
<\/div>\n\n\n\n
\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
See this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A publication shared by FERRAGAMO (@ferragamo)<\/a><\/p><\/div><\/blockquote>\n