{"id":168958,"date":"2025-05-17T13:00:00","date_gmt":"2025-05-17T11:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/17\/indie-beach-x-james-perse-the-tropezienne-chic-alliance\/"},"modified":"2025-05-17T13:00:33","modified_gmt":"2025-05-17T11:00:33","slug":"indie-beach-x-james-perse-the-tropezienne-chic-alliance","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/17\/indie-beach-x-james-perse-the-tropezienne-chic-alliance\/","title":{"rendered":"Indie Beach x James Perse: the trop\u00e9zienne chic alliance"},"content":{"rendered":"\n<p><strong>After Jacquemus, it&#8217;s James Perse&#8217;s turn to take over Indie Beach. The result? A 2025 season of California chic and casual elegance.  <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A legendary beach, a cult designer<\/h2>\n\n<p>Since <em>May 1, 2025<\/em>, <strong>Indie Beach<\/strong>, the emblematic Pampelonne address, has been home to an original collaboration with Californian brand <strong>James Perse<\/strong>. Already renowned for its driftwood ambience and signature sunsets, this year the Tropezian spot is adorned with the <strong>minimalist, refined<\/strong> style of the L.A.-based label. <\/p>\n\n<p>Set up in the heart of the beach, an <strong>ephemeral James Perse boutique<\/strong> invites visitors to discover <strong>an exclusive capsule<\/strong>, designed for the season and available only on site.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Elegance in all its forms<\/h2>\n\n<p><strong>Natural fabrics<\/strong>, flowing cuts, beach accessories and even <strong>made-to-measure surfboards<\/strong>: the collection designed by James Perse for Indie Beach embodies the essence of <strong>understated luxury<\/strong>. Particular attention has also been paid to the <strong>staff wardrobe<\/strong>, redesigned to reflect this new aesthetic identity, somewhere between Riviera chic and Californian cool. <\/p>\n\n<p><strong>The natural setting of Ramatuelle<\/strong>, with its golden sands and turquoise waters, is the setting for this shared vision of summer: <strong>nature, freedom, unpretentious sophistication<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A shared vision of lifestyle<\/h2>\n\n<p>&#8220;Indie Beach is a rare kind of energy,&#8221; confides <strong>James Perse<\/strong>, who was captivated from his very first visit. His ambition? A fusion of <strong>design, functionality and vacation atmosphere<\/strong>. On the<strong>Indie Group<\/strong> side, <strong>Tobias Chaix<\/strong> speaks of a natural synergy: &#8220;We share the same sensitivity to materials, light and purity.   <\/p>\n\n<p>This collaboration goes beyond fashion: it embodies <strong>a global art of living<\/strong>, between sunbathing, exclusive shopping and simple seaside pleasures.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An already iconic Summer 2025<\/h2>\n\n<p>With this partnership, Indie Beach reinforces its status as a <strong>summer mecca<\/strong>. At the crossroads of trends and well-being, the beach becomes the stage for a new aesthetic: <strong>that of stylish letting-go<\/strong>. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/05\/15\/sandra-bullock-and-nicole-kidman-prepare-their-most-magical-comeback-yet\/\">Sandra Bullock and Nicole Kidman prepare their most magical comeback ever<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After Jacquemus, it&#8217;s James Perse&#8217;s turn to take over Indie Beach. The result? A 2025 season of California chic and casual elegance. A legendary beach,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":168770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-168958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indie Beach x James Perse: the trop\u00e9zienne chic alliance<\/title>\n<meta name=\"description\" content=\"After Jacquemus, it&#039;s James Perse&#039;s turn to take over Indie Beach. The result? 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