{"id":169336,"date":"2025-05-21T12:00:00","date_gmt":"2025-05-21T10:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/21\/chanel-in-decline-behind-the-figures-an-ambitious-strategy\/"},"modified":"2025-05-21T12:01:56","modified_gmt":"2025-05-21T10:01:56","slug":"chanel-in-decline-behind-the-figures-an-ambitious-strategy","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/21\/chanel-in-decline-behind-the-figures-an-ambitious-strategy\/","title":{"rendered":"Chanel in decline? Behind the figures, an ambitious strategy"},"content":{"rendered":"\n

Profits down, investments up: Chanel defies expectations by betting on the future.<\/strong><\/p>\n\n

A year under pressure… but not without vision<\/h2>\n\n

With sales down -5.3%<\/strong> to $18.7 billion<\/strong>, Chanel has not escaped the turbulence of a slowing luxury goods market<\/strong>. CEO Leena Nair cites unfavorable macroeconomic conditions, particularly in Asia-Pacific<\/strong>, where the brand fell by -9.3%<\/strong>. In the Americas<\/strong>, the decline reached -4.3%<\/strong>, while onlyEurope<\/strong> posted a slight recovery at +1.2%<\/strong>($5.68 billion<\/em>). <\/p>\n\n

But where others are cutting back, Chanel is investing heavily<\/strong>. In 2024, the company has injected $1.755 billion<\/strong>, up +43%<\/strong> on 2023. A strong signal to the market. <\/p>\n\n

Strategic real estate and conquering new markets<\/h2>\n\n

These investments have resulted in the acquisition of prestigious properties<\/strong> in Paris<\/strong>, Tokyo<\/strong>, New York<\/strong> and Chengdu<\/strong>, strengthening the brand’s retail network. Chanel is also strengthening its presence in emerging markets such as Mexico<\/strong> and India<\/strong>, with an increased focus on the online beauty channel<\/strong>. <\/p>\n\n

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A publication shared by CHANEL (@chanelofficial)<\/a><\/p><\/div><\/blockquote>\n