{"id":169364,"date":"2025-05-21T14:00:00","date_gmt":"2025-05-21T12:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/21\/the-whitney-bag-celebrates-its-10th-anniversary-the-cult-bag-returns-in-a-collectors-edition\/"},"modified":"2025-05-21T14:01:32","modified_gmt":"2025-05-21T12:01:32","slug":"the-whitney-bag-celebrates-its-10th-anniversary-the-cult-bag-returns-in-a-collectors-edition","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/21\/the-whitney-bag-celebrates-its-10th-anniversary-the-cult-bag-returns-in-a-collectors-edition\/","title":{"rendered":"The Whitney Bag celebrates its 10th anniversary: the cult bag returns in a collector’s edition"},"content":{"rendered":"\n

Ten years after its creation, the Whitney Bag is back. More than an accessory, it’s a style statement celebrated the world over. <\/strong><\/p>\n\n

A birth between fashion and architecture<\/h2>\n\n

The Whitney Bag<\/strong>, launched in 2015<\/em> by Max Mara<\/strong>, wasn’t born of simple marketing brainstorming. It is the fruit of a rare collaboration with the Renzo Piano Building Workshop<\/strong>, on the occasion of the inauguration of the Whitney Museum in New York. Striated, graphic, powerful: the bag takes up the building’s structural codes to become a symbol of design applied to fashion<\/strong>. <\/p>\n\n

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A publication shared by Max Mara (@maxmara)<\/a><\/p><\/div><\/blockquote>\n