{"id":169585,"date":"2025-05-22T16:00:00","date_gmt":"2025-05-22T14:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/22\/jaguar-electrifies-luxury-and-formula-e-an-unexpected-renaissance\/"},"modified":"2025-05-22T16:00:52","modified_gmt":"2025-05-22T14:00:52","slug":"jaguar-electrifies-luxury-and-formula-e-an-unexpected-renaissance","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/22\/jaguar-electrifies-luxury-and-formula-e-an-unexpected-renaissance\/","title":{"rendered":"Jaguar electrifies luxury and Formula E: an unexpected renaissance"},"content":{"rendered":"\n

What if the future of electric vehicles lay in the hushed roar of an English feline? Jaguar, long in the doldrums, is making a comeback that’s as stylish as it is ambitious. Brutalist design, Formula E, docu-series… the brand is now playing the technological emotion card. <\/strong><\/p>\n\n

Jaguar, from mythical past to radical transformation<\/h2>\n\n

Born in Blackpool in 1922<\/em>, Jaguar has long embodied a certain idea of English luxury: feline elegance<\/strong>, sculptural lines<\/strong>, aristocratic prestige<\/strong>. But time has caught up with it. The manufacturer admits it: two decades of wandering. Yet the awakening is brutal. And it’s a totally assumed one. <\/p>\n\n

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A publication shared by Jaguar (@jaguar)<\/a><\/p><\/div><\/blockquote>\n