{"id":170090,"date":"2025-05-26T12:00:00","date_gmt":"2025-05-26T10:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/05\/26\/why-beauty-is-set-to-change-its-face-by-2027\/"},"modified":"2025-05-26T12:00:57","modified_gmt":"2025-05-26T10:00:57","slug":"why-beauty-is-set-to-change-its-face-by-2027","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/05\/26\/why-beauty-is-set-to-change-its-face-by-2027\/","title":{"rendered":"Why beauty is set to change its face by 2027"},"content":{"rendered":"\n

Beauty is no longer just a question of trends, but of strategy. By 2027<\/em>, cosmetics brand takeovers are set to explode. In the firing line? A demanding generation and reconfigured markets. <\/strong><\/p>\n\n

A wave of acquisitions driven by Gen Z<\/h2>\n\n

According to a study by Kearney<\/strong>, the personal care sector saw 350 buyouts in 2024<\/em>, an increase of +40%<\/strong>. However, the average transaction value fell by nearly 60%<\/em>, illustrating the prevailing caution in an uncertain economic climate. <\/p>\n\n

Despite this, 9 out of 10 executives<\/strong> expect a net upturn in M&A activity by mid-2026<\/strong>. The aim? To adapt portfolios to a younger clientele, eager forinnovation<\/strong>, clean beauty<\/strong> and cosmetic technologies<\/strong>. A demanding demand, but one that is considered strategic. <\/p>\n\n

Segments and brands that attract interest<\/h2>\n\n

Among the most targeted segments: face and body care<\/strong>, perfumery<\/strong>, connected beauty<\/strong> and dietary supplements<\/strong>. Make-up<\/strong>, in slight decline in terms of growth, could become a breeding ground for purchasing opportunities, with many active ingredients available. <\/p>\n\n

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A publication shared by Augustinus Bader (@augustinusbader)<\/a><\/p><\/div><\/blockquote>\n