{"id":172261,"date":"2025-06-08T13:00:00","date_gmt":"2025-06-08T11:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/06\/08\/this-invisible-detail-on-emily-ratajkowski-is-the-strength-of-the-gucci-campaign\/"},"modified":"2025-06-10T17:56:40","modified_gmt":"2025-06-10T15:56:40","slug":"this-invisible-detail-on-emily-ratajkowski-is-the-strength-of-the-gucci-campaign","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/06\/08\/this-invisible-detail-on-emily-ratajkowski-is-the-strength-of-the-gucci-campaign\/","title":{"rendered":"This invisible detail on Emily Ratajkowski is the strength of the Gucci campaign."},"content":{"rendered":"\n<p><strong>Emily Ratajkowski embodies Gucci&#8217;s duality in a campaign as elegant as it is strategic. In Cannes, the Italian House celebrates its most recognizable emblem: the GG Monogram, in a subtle, ultra-contemporary staging. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A setting, a muse, a signature<\/h2>\n\n<p>Photographed by <strong>Daniel Arnold<\/strong> between the narrow streets of Cannes and golden sunsets, Emily Ratajkowski traverses the city with the grace of a free-spirited silhouette. Each image suspends time, capturing moments both intimate and powerful. Her presence evokes a form of fluid, almost poetic femininity &#8211; an allure capable of embracing modernity without betraying heritage.  <\/p>\n\n<p>The <strong>GG monogram<\/strong> acts as a discreet but omnipresent narrative thread. It appears on a bag, insinuates itself into a drape, plays with shadows. This motif, born of <strong>Guccio Gucci<\/strong>&#8216;s initials, becomes a visual language: <strong>a signature, an obsession, an affirmation<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">The Gucci Giglio bag: a rising star<\/h2>\n\n<p>Among the strongest pieces, the <strong>Gucci Giglio<\/strong> stands out. Unveiled at the Croisi\u00e8re 2026 show in Florence, it pays homage to the House&#8217;s birthplace. Its name &#8211; \u201cGiglio\u201d, Italian for lily &#8211; evokes Florentine heraldry. Designed between archive and modernity, this bag <strong>embodies heritage in motion<\/strong>, with the craftsman&#8217;s hand echoing the designer&#8217;s vision.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">The 70s version of the Ophidia collection<\/h2>\n\n<p>Another highlight was the new versions of the <strong>Ophidia collection<\/strong>, a bold ode to the 1970s. Supple coated canvas, <strong>golden double G<\/strong>, Gucci green lining, <strong>central Web stripe<\/strong>: everything is there to redeploy historical codes in a daring format. The <strong>Mini GG<\/strong>, a tribute to Guccio Gucci&#8217;s luggage, blends nostalgia with contemporary desire.  <\/p>\n\n<p>Beneath its sunny airs, this Gucci 2025 campaign imposes a double-level reading: a celebration of elegance through Emily Ratajkowski, but above all <strong>a silent affirmation of a visual myth<\/strong> &#8211; the GG.<\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/06\/06\/why-everyone-is-talking-about-the-new-courreges-campaign\/\">Why everyone is talking about the new Courr\u00e8ges campaign&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emily Ratajkowski embodies Gucci&#8217;s duality in a campaign as elegant as it is strategic. In Cannes, the Italian House celebrates its most recognizable emblem: the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":172245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-172261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This invisible detail on Emily Ratajkowski is the strength of the Gucci campaign.<\/title>\n<meta name=\"description\" content=\"Emily Ratajkowski embodies Gucci&#039;s duality in a campaign as elegant as it is strategic. 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