{"id":172789,"date":"2025-06-11T12:00:00","date_gmt":"2025-06-11T10:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/06\/11\/this-family-cosmetics-brand-we-love\/"},"modified":"2025-06-11T13:53:17","modified_gmt":"2025-06-11T11:53:17","slug":"this-family-cosmetics-brand-we-love","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/06\/11\/this-family-cosmetics-brand-we-love\/","title":{"rendered":"This family cosmetics brand we love&#8230;"},"content":{"rendered":"\n<p><strong>What if your beauty routine connected you to something deeper? At Laboratoire Ama\u00e9, we don&#8217;t just care for the skin. We soothe the spirit, honor nature&#8230; and tell a love story.  <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A family adventure at the heart of French cosmetics<\/h2>\n\n<p><strong>Laboratoire Ama\u00e9<\/strong> is first and foremost a story of union: that of<strong>\u00c9ric<\/strong>, a wellness expert, and<strong>Anne-Sophie<\/strong>, an art historian turned sensory alchemist. Together, they imagined a skincare brand where <strong>respect for the body meets a subtly emotional aesthetic<\/strong>. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><a href=\"&lt;blockquote class=&quot;instagram-media&quot; data-instgrm-permalink=&quot;https:\/\/www.instagram.com\/p\/DECP6uRsH-f\/?utm_source=ig_embed&amp;utm_campaign=loading&quot; data-instgrm-version=&quot;14&quot; style=&quot; background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);&quot;&gt;&lt;div style=&quot;padding:16px;&quot;&gt; 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&lt;div style=&quot; color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;&quot;&gt;Voir cette publication sur Instagram&lt;\/div&gt;&lt;\/div&gt;&lt;div style=&quot;padding: 12.5% 0;&quot;&gt;&lt;\/div&gt; &lt;div style=&quot;display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;&quot;&gt;&lt;div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);&quot;&gt;&lt;\/div&gt; &lt;div style=&quot;background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;&quot;&gt;&lt;\/div&gt; &lt;div style=&quot;background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=&quot;margin-left: 8px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;&quot;&gt;&lt;\/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;div style=&quot;margin-left: auto;&quot;&gt; &lt;div style=&quot; width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);&quot;&gt;&lt;\/div&gt; &lt;div style=&quot; background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);&quot;&gt;&lt;\/div&gt; &lt;div style=&quot; width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/div&gt; &lt;div style=&quot;display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;&quot;&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;&quot;&gt;&lt;\/div&gt; &lt;div style=&quot; background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;&quot;&gt;&lt;\/div&gt;&lt;\/div&gt;&lt;\/a&gt;&lt;p style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;&quot;&gt;&lt;a href=&quot;https:\/\/www.instagram.com\/p\/DECP6uRsH-f\/?utm_source=ig_embed&amp;utm_campaign=loading&quot; style=&quot; color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;&quot; target=&quot;_blank&quot;&gt;Une publication partag&#xE9;e par @laboratoireamaeparis_&lt;\/a&gt;&lt;\/p&gt;&lt;\/div&gt;&lt;\/blockquote&gt; &lt;script async src=&quot;\/\/www.instagram.com\/embed.js&quot;&gt;&lt;\/script&gt;\"><img decoding=\"async\" width=\"880\" height=\"880\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-11.01.36-880x880.png\" alt=\"\" class=\"wp-image-172661\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-11.01.36-880x880.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-11.01.36-295x295.png 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-11.01.36-768x768.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-11.01.36-150x150.png 150w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-11.01.36-225x225.png 225w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-11.01.36.png 1282w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>The result is a <strong>warm, holistic and sincere<\/strong> world, radically opposed to the smooth standards of industrial cosmetics. Here, skin is not a problem to be corrected, but a living organ to be listened to, understood and gently cared for. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A holistic vision of body, mind and spirit<\/h2>\n\n<p>What sets Ama\u00e9 apart? <strong>A global approach to beauty<\/strong>, based on the balance between skin, emotions and environment.<\/p>\n\n<p>Each product &#8211; cream, elixir, drinkable cure &#8211; is designed to <strong>nourish the skin on the surface and soothe the spirit in depth<\/strong>. Ingredients are carefully selected for their efficacy, but also for their sensory and symbolic properties. <\/p>\n\n<p>Lavender, immortelle, green tea, clay or mineral extracts: <strong>nature is everywhere, subtly reinterpreted by science<\/strong>. The result? Natural beauty that doesn&#8217;t seek to erase the marks of time, but to enhance them.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">When tradition meets green innovation<\/h2>\n\n<p>Ama\u00e9&#8217;s appeal lies not only in its sincerity. It&#8217;s also for <strong>the intelligent innovation<\/strong> it proposes. Far from greenwashing, the laboratory relies on cutting-edge <strong>research nourished by ancestral knowledge<\/strong>.  <\/p>\n\n<p>Each formula is the result of rigorous testing and ethical formulation. The choice of active ingredients is always guided by <strong>their bioavailability, purity and respect for the skin&#8217;s ecosystem<\/strong>. <\/p>\n\n<p>The laboratory refuses to use controversial chemical ingredients. Instead: short compositions, rare plant extracts, generous textures, discreet fragrances 100% of natural origin. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">100% French, local and ethical manufacturing<\/h2>\n\n<p>Based in the heart of France, <strong>Laboratoire Ama\u00e9 is firmly rooted in the local area<\/strong>. Each product is manufactured in our workshops, in keeping with French cosmetic know-how. <\/p>\n\n<p>But ethics go even further: <strong>refillable packaging, selection of local suppliers, short production cycles<\/strong>&#8211; everything is designed to reduce environmental impact.<\/p>\n\n<p>This attention to detail extends to transparency: <strong>composition, traceability, efficacy<\/strong>. The laboratory regularly publishes detailed reports, and doesn&#8217;t hesitate to open its backstage to curious customers. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Ama\u00e9, a community before a brand<\/h2>\n\n<p>What strikes you about Ama\u00e9 is <strong>its human, direct, almost family-like tone<\/strong>. No miracle promises, but a sincere desire to <strong>build a lasting relationship<\/strong> with each customer. <\/p>\n\n<p>Whether on the net or in the boutique, <strong>the brand creates a genuine space for exchange<\/strong>, conducive to dialogue around skincare, skin and emotions. It doesn&#8217;t just sell products: it <strong>cultivates a philosophy<\/strong>, a sensibility, a way of life. <\/p>\n\n<p>This community project is supported by <strong>Anne-Sophie and \u00c9ric themselves<\/strong>, who remain present at every stage, from product development to customer relations.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Natural, sensorial and powerful care<\/h2>\n\n<p>Ama\u00e9&#8217;s range of products responds to a growing need: to <strong>rediscover meaning and effectiveness in one&#8217;s beauty routine<\/strong>. They include: <strong>moisturizing creams<\/strong> with melting, non-greasy textures, enriched with plant-based active ingredients; <strong>drinkable cures<\/strong> that act from within to regulate, soothe and revitalize; <strong>multi-use skincare<\/strong> designed to simplify daily life while maximizing benefits. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"877\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-10.59.59-880x877.png\" alt=\"\" class=\"wp-image-172657\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-10.59.59-880x877.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-10.59.59-295x295.png 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-10.59.59-768x766.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-10.59.59-150x150.png 150w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-10.59.59-225x225.png 225w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-10.59.59.png 1282w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>Each formula is designed to <strong>offer a complete sensory experience<\/strong>: texture, fragrance, application. The idea? To reconnect the gesture with a moment for oneself.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A fast-growing brand&#8230; but still confidential<\/h2>\n\n<p>Discreet but ambitious, <strong>Ama\u00e9 continues to grow without compromise<\/strong>. The brand has made a name for itself through word-of-mouth, wellness influencers and a loyal clientele sensitive to its values. <\/p>\n\n<p>In 2025, it plans <strong>new launches<\/strong>: targeted skincare, nomadic formats, and even a project for physical locations dedicated to the Ama\u00e9 ritual.<\/p>\n\n<p>But there&#8217;s no question of diluting its essence. The laboratory wants to remain on a human scale, <strong>close to the people who bring it to life<\/strong>, while spreading its vision of more conscious beauty. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Why you should discover Ama\u00e9 now<\/h2>\n\n<p>In a market saturated with promises, <strong>Ama\u00e9 embodies a return to the essentials<\/strong>. No filters, no gimmicks, just <strong>kindness, science, nature<\/strong> and a real ambition: to restore the skin to its rightful place in our inner balance. <\/p>\n\n<p>What if this was the future of cosmetics?<\/p>\n\n<p>Discover your ideal ritual on the <a href=\"https:\/\/laboratoireamaeparis.fr\/\">site<\/a>!<\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/06\/05\/the-spf-cream-that-parisian-women-crave\/\">The SPF cream Parisiennes are snatching up<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if your beauty routine connected you to something deeper? At Laboratoire Ama\u00e9, we don&#8217;t just care for the skin. We soothe the spirit, honor&#8230;<\/p>\n","protected":false},"author":3,"featured_media":172668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"quartier":[],"class_list":["post-172789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This family cosmetics brand we love...<\/title>\n<meta name=\"description\" content=\"What if your beauty routine connected you to something deeper? 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