{"id":172905,"date":"2025-06-11T18:00:00","date_gmt":"2025-06-11T16:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/06\/11\/prada-and-unesco-join-forces-to-restore-our-link-to-the-oceans\/"},"modified":"2025-06-11T18:00:54","modified_gmt":"2025-06-11T16:00:54","slug":"prada-and-unesco-join-forces-to-restore-our-link-to-the-oceans","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/06\/11\/prada-and-unesco-join-forces-to-restore-our-link-to-the-oceans\/","title":{"rendered":"Prada and UNESCO join forces to restore our link to the oceans"},"content":{"rendered":"\n<p><strong>Faced with the urgency of climate change and the degradation of marine ecosystems, the Prada group is changing course: it&#8217;s no longer just a question of raising awareness, but of taking action. In partnership with UNESCO, the Italian fashion house is creating an unprecedented international fund designed to reconcile mankind with the ocean. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Sea Beyond: towards a new cultural diplomacy for the oceans<\/h2>\n\n<p>Announced with great fanfare at the <strong>United Nations Ocean 2025 Conference<\/strong> in <em>Nice<\/em>, the <strong>Sea Beyond Fund<\/strong> marks a strategic evolution in the Prada Group&#8217;s CSR commitment. The project aims to <strong>restore the relationship between man and the sea<\/strong>, too long reduced to a simple logic of exploitation or extraction. <\/p>\n\n<p>This multi-partner fund aims to act on several fronts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Education and transmission<\/strong> to all audiences<\/li>\n\n\n\n<li><strong>Support for oceanic culture<\/strong>: exhibitions, stories, intangible heritage<\/li>\n\n\n\n<li><strong>Promoting young<\/strong> maritime <strong>professionals<\/strong> <\/li>\n\n\n\n<li><strong>Political representation<\/strong> of ocean issues on a global scale<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A funding model based on calls for projects<\/h2>\n\n<p>Initially endowed with <strong>2 million euros financed by Prada<\/strong>, the fund is designed to <strong>attract other partners from January 2026<\/strong>: public institutions, private companies, universities and associations.<\/p>\n\n<p>Supported projects will be selected on the basis of a call for proposals, and <strong>evaluated by an independent scientific committee<\/strong> to ensure a rigorous, cross-disciplinary approach. The first call for proposals is expected <strong>by the end of 2025<\/strong>, and will be available on the official UNESCO website. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"1029\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-16.37.34-880x1029.png\" alt=\"\" class=\"wp-image-172889\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-16.37.34-880x1029.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-16.37.34-252x295.png 252w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-16.37.34-768x898.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-11-a-16.37.34.png 1018w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>Ultimately, the aim is to <strong>create a collective lever for transformation<\/strong>, by encouraging concrete artistic, educational and scientific initiatives.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">From words to deeds: Prada structures its action<\/h2>\n\n<p>This announcement is a continuation of the work begun by Prada since 2019 with <strong>the Sea Beyond program<\/strong>, developed in partnership with UNESCO&#8217;s Intergovernmental Oceanographic Commission (IOC).<\/p>\n\n<p>Last April, the group inaugurated <strong>the Sea Beyond Ocean Literacy Centre<\/strong> in <strong>Venice<\/strong>, a facility dedicated entirely to <strong>raising awareness and promoting scientific understanding<\/strong> of marine issues. This educational and cultural approach is now supported by an <strong>international financial instrument<\/strong>, a strong signal from a luxury brand often perceived as being on the bangs of environmental concerns. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A strategy of meaning and image<\/h2>\n\n<p>The Prada group&#8217;s sales exceeded <strong>5.4 billion euros in 2024 (+18%)<\/strong>, confirming its commercial momentum. This fund could also strengthen the group&#8217;s <strong>cultural legitimacy<\/strong>, enabling it to exist in the field of sustainability <strong>beyond collections and communication campaigns<\/strong>. <\/p>\n\n<p>It&#8217;s not just a question of \u201cbuying\u201d meaning, but of <strong>co-constructing a more intelligent relationship with the planet<\/strong>, involving experts, young people, artists and teachers.<\/p>\n\n<p>Read also: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/06\/08\/bold-woman-dinners-what-veuve-clicquot-celebrates\/\">Bold Woman Dinners: what Veuve Clicquot celebrates<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faced with the urgency of climate change and the degradation of marine ecosystems, the Prada group is changing course: it&#8217;s no longer just a question&#8230;<\/p>\n","protected":false},"author":3,"featured_media":172895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-172905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prada and UNESCO join forces to restore our link to the oceans<\/title>\n<meta name=\"description\" content=\"Faced with the urgency of climate change and the degradation of marine ecosystems, the Prada Group is changing course.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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