{"id":172956,"date":"2025-06-12T09:00:00","date_gmt":"2025-06-12T07:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/06\/12\/longchamp-installs-a-hidden-cafe-in-the-marais-but-for-how-long\/"},"modified":"2025-06-12T11:08:38","modified_gmt":"2025-06-12T09:08:38","slug":"longchamp-installs-a-hidden-cafe-in-the-marais-but-for-how-long","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/06\/12\/longchamp-installs-a-hidden-cafe-in-the-marais-but-for-how-long\/","title":{"rendered":"Longchamp installs a hidden caf\u00e9 in the Marais&#8230; but for how long?"},"content":{"rendered":"\n<p><strong>A place as discreet as it is intriguing has just opened in the Marais district. Longchamp unveils an ephemeral caf\u00e9 halfway between gallery and boutique, but the real surprise lies in the experience on offer. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Longchamp reinvents itself: when fashion becomes coffee<\/h2>\n\n<p>Since <em>June 6, 2025<\/em>, Longchamp has been welcoming the curious at <em>45 rue Vieille-du-Temple<\/em>, in the heart of the Marais district. Here, the brand unveils an <strong>immersive pop-up<\/strong>, conceived as an extension of its future collection. This place isn&#8217;t just a caf\u00e9: it&#8217;s a <strong>sensory experience<\/strong>, an aesthetic manifesto.  <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DKkL94LtjxE\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"  background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DKkL94LtjxE\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\"  display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\" width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\"  color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\"  width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\"  width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\"  background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\"  width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\"  background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DKkL94LtjxE\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\"  color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A publication shared by LONGCHAMP (@longchamp)<\/a><\/p><\/div><\/blockquote>\n<script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>Behind this project was a collaboration with artist <strong>Constantin Riant<\/strong>, who designed a d\u00e9cor evocative of seaside vacations: blue and white stripes, blond wood shelves and selected decorative objects. The result? A space where <strong>fashion meets the art of living<\/strong>, and where visual storytelling is king.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A caf\u00e9, a bookshop&#8230; and a nod to postal art<\/h2>\n\n<p>This pop-up is like no other. Here, you can sip <strong>detox juices<\/strong> and enjoy a croque-monsieur revisited, while strolling through a stationery corner where you can send a Longchamp postcard. A trivial detail? Not really. It illustrates the brand&#8217;s core <strong>values of mobility and travel<\/strong>.    <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"1021\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-12-a-11.05.31-880x1021.png\" alt=\"\" class=\"wp-image-172947\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-12-a-11.05.31-880x1021.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-12-a-11.05.31-254x295.png 254w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-12-a-11.05.31-768x891.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-12-a-11.05.31-167x193.png 167w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/06\/Capture-decran-2025-06-12-a-11.05.31.png 1026w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>Far from the hustle and bustle of the commercial world, this place offers an intimate, well-cared-for <strong>lifestyle interlude<\/strong>. It also reflects a strong trend: that of <strong>luxury brands<\/strong> investing in pop-up stores to reach a demanding summer audience in search of<strong>exclusive experiences<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Pop-up and strategy: Longchamp follows in Jacquemus&#8217; footsteps<\/h2>\n\n<p>This caf\u00e9 is part of a wider strategy. In New York, Longchamp has just renovated its Spring Street flagship, under the leadership of designer <strong>Thomas Heatherwick<\/strong>. Here too, the challenge is clear: to blend commerce and immersion.  <\/p>\n\n<p>The house joins the wave of <strong>summer pop-ups<\/strong> like <em>Jacquemus in Ibiza<\/em>, proving that these temporary formats have become powerful tools for <strong>testing concepts<\/strong>, reinforcing image and capturing attention.<\/p>\n\n<p>If you&#8217;re looking for a place off the radar to discover the new face of Longchamp, this ephemeral caf\u00e9 is your next stop. <strong>But be warned, it will close its doors on <em>September 2, 2025<\/em>.<\/strong><br\/>Discover it before it disappears&#8230;<\/p>\n\n<p>Read also: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/06\/11\/the-parisian-event-that-combines-horse-racing-and-open-air-partying\/\">The Parisian event that combines horse racing and open-air partying!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A place as discreet as it is intriguing has just opened in the Marais district. Longchamp unveils an ephemeral caf\u00e9 halfway between gallery and boutique,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":172953,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685,2687],"tags":[],"quartier":[],"class_list":["post-172956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","category-que-faire-a-paris-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Longchamp installs a hidden caf\u00e9 in the Marais... but for how long?<\/title>\n<meta name=\"description\" content=\"A place as discreet as it is intriguing has just opened in the Marais district. 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