{"id":174121,"date":"2025-06-23T13:00:00","date_gmt":"2025-06-23T11:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/06\/23\/prada-loses-its-ceo-strategic-tensions-and-uncertain-outlook\/"},"modified":"2025-06-23T16:40:33","modified_gmt":"2025-06-23T14:40:33","slug":"prada-loses-its-ceo-strategic-tensions-and-uncertain-outlook","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/06\/23\/prada-loses-its-ceo-strategic-tensions-and-uncertain-outlook\/","title":{"rendered":"Prada loses its CEO: strategic tensions and uncertain outlook"},"content":{"rendered":"\n<p><strong>While Prada was unveiling its men&#8217;s spring-summer 2026 collection in Milan, the Italian fashion house was at the same time announcing less expected news: the end of its collaboration with CEO Gianfranco d&#8217;Attis. A decision which, far from being anecdotal, illustrates the internal tensions that have shaken the group for several months. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A departure amid disagreements and a slowdown<\/h2>\n\n<p>Appointed in <em>January 2023<\/em>, Gianfranco d&#8217;Attis &#8211; ex-Herm\u00e8s and Dior &#8211; will not have spent two years at the helm of Prada. <strong>According to a memo sent to AFP<\/strong>, he will officially step down <strong>on June 30<\/strong>. Pending the appointment of a successor, <strong>Andrea Guerra<\/strong>, current CEO of the Prada group, will act as interim CEO. <\/p>\n\n<p>The reason for the departure? <strong>Strategic differences&#8221;,<\/strong> as reported by <strong>WWD<\/strong>. These tensions come at a time when <strong>growth indicators are running out of steam<\/strong>. Prada, which had posted <strong>+12% growth in 2023<\/strong>, grew by just <strong>+4.2%<\/strong> the following year, barely approaching sales of 4 billion euros.  <\/p>\n\n<p>Worse still, the <strong>first quarter of 2025<\/strong> closed with a decline of <strong>-0.2%<\/strong>, in a personal luxury market that is weakened overall, but still buoyant for several competitors. A warning signal, all the more audible as the Milanese label communicates very little about its medium-term roadmap. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Miu Miu against the tide<\/h2>\n\n<p>As Prada falters, <strong>Miu Miu<\/strong>, the group&#8217;s sister brand, is enjoying <strong>spectacular growth<\/strong>. With growth of <strong>+60% between January and March 2025<\/strong>, the once marginal little sister is becoming one of the group&#8217;s main driving forces, driven by a younger image, a cutting-edge aesthetic and communication aligned with Y2K trends. <\/p>\n\n<p>This contrast raises a fundamental question: <strong>how to reposition Prada without betraying its DNA?<\/strong> It&#8217;s a tricky business, all the more so as the competition (Loewe, Bottega Veneta, Saint Laurent) is stepping up its pressure on the creative luxury segment, once the Milanese house&#8217;s stronghold.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A risky transition<\/h2>\n\n<p>With the departure of Gianfranco d&#8217;Attis, <strong>the Prada group enters a new phase of uncertainty<\/strong>. Miuccia Prada&#8217;s style remains unrivalled, but global strategic management is becoming a priority in a changing market. Men&#8217;s fashion, accessories, digital retail: so many areas left open.  <\/p>\n\n<p>The next CEO will have to deal with <strong>the challenges of organic growth, profitability and image<\/strong>, in a context where the Italian company, while still influential, needs to reaffirm its position.<\/p>\n\n<p>Read also: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/06\/20\/why-students-prefer-lvmh-hermes-and-chanel-but-not-all-profiles\/\">Why students prefer LVMH, Herm\u00e8s and Chanel&#8230; but not all profiles<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While Prada was unveiling its men&#8217;s spring-summer 2026 collection in Milan, the Italian fashion house was at the same time announcing less expected news: the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":174118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2996],"tags":[],"quartier":[],"class_list":["post-174121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prada loses its CEO: strategic tensions and uncertain outlook<\/title>\n<meta name=\"description\" content=\"While Prada was unveiling its men&#039;s spring-summer 2026 collection in Milan, the Italian fashion house was also announcing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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