{"id":174289,"date":"2025-06-24T11:00:00","date_gmt":"2025-06-24T09:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/06\/24\/prada-glasses-that-film-heres-what-metas-up-to-and-why-it-changes-everything\/"},"modified":"2025-06-24T11:00:57","modified_gmt":"2025-06-24T09:00:57","slug":"prada-glasses-that-film-heres-what-metas-up-to-and-why-it-changes-everything","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/06\/24\/prada-glasses-that-film-heres-what-metas-up-to-and-why-it-changes-everything\/","title":{"rendered":"Prada glasses that film? Here&#8217;s what Meta&#8217;s up to (and why it changes everything)"},"content":{"rendered":"\n<p><strong>What if the chicest accessory of 2025 was also the smartest? The House of Prada is set to revolutionize the luxury smart glasses market by teaming up with Meta, the technology giant behind Facebook and Instagram. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Prada and Meta: an unexpected but strategic alliance<\/h2>\n\n<p>The American channel <em>CNBC<\/em> sounded the alarm: a pair of <strong>connected Prada glasses<\/strong> is said to be under development in partnership with <strong>Meta<\/strong> and <strong>EssilorLuxottica<\/strong>, an optical behemoth already allied with Ray-Ban and Oakley on similar projects.<\/p>\n\n<p>But this time, it won&#8217;t be sports or consumer brands. Prada, a symbol of intellectual and refined luxury, would be the <strong>first fashion house under license from EssilorLuxottica<\/strong> to integrate this type of technology. The challenge? A model capable of <strong>making calls, filming, taking photos, listening to music or broadcasting live<\/strong>. An extension of the smartphone&#8230; with more style.    <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Entering the era of &#8220;smart chic<\/h2>\n\n<p>Prada eyewear is already a desirable object. But equipping them with a technological layer would mean entering a new era of <strong>connected luxury lifestyle<\/strong>.<br\/>The partnership between Prada Group and EssilorLuxottica, recently renewed until <em>2030<\/em>, creates the perfect breeding ground for this type of experimentation. At the crossroads between <strong>fashion, innovation and digital uses<\/strong>, this hypothesis seems more than credible.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">The race for technological luxury intensifies<\/h2>\n\n<p>This possible foray by Prada echoes other strategic moves: in <em>May 2025<\/em>, <strong>Google<\/strong> and <strong>Kering Eyewear<\/strong> announced a similar agreement around <strong>extended reality<\/strong> glasses. On the Kering side, names such as <strong>Gucci<\/strong> and <strong>Balenciaga<\/strong> would be involved. <\/p>\n\n<p>The challenge is clear: to take the future of <strong>augmented eyewear<\/strong> by storm, with a foothold in the <strong>world&#8217;s most desirable brands<\/strong>.<\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/2025\/06\/24\/marine-serre-sattaque-a-nos-tables-mais-pas-comme-tu-crois\/\">Marine Serre takes to our tables<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if the chicest accessory of 2025 was also the smartest? The House of Prada is set to revolutionize the luxury smart glasses market by&#8230;<\/p>\n","protected":false},"author":3,"featured_media":174272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-174289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prada glasses that film? Here&#039;s what Meta&#039;s up to (and why it changes everything)<\/title>\n<meta name=\"description\" content=\"What if the chicest accessory of 2025 was also the smartest? 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