{"id":176795,"date":"2025-07-02T09:00:00","date_gmt":"2025-07-02T07:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/07\/02\/why-everyones-talking-about-yepoda-and-what-you-need-to-know\/"},"modified":"2025-07-02T11:16:13","modified_gmt":"2025-07-02T09:16:13","slug":"why-everyones-talking-about-yepoda-and-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/07\/02\/why-everyones-talking-about-yepoda-and-what-you-need-to-know\/","title":{"rendered":"Why everyone’s talking about Yepoda (and what you need to know)"},"content":{"rendered":"\n

What if Korean beauty had found its European face? Yepoda offers a new approach to skincare inspired by K-Beauty, with a strong commitment to performance, transparency and ecology. <\/strong><\/p>\n\n

Yepoda: when “pretty” rhymes with conscious<\/h2>\n\n

Did you know that ” Yepoda<\/strong> ” (\uc608\uc058\ub2e4) means pretty<\/em> in Korean? There’s nothing anecdotal about this name. It perfectly reflects the promise of this young brand: to make beauty more beautiful, in the broadest sense. Created between Europe and South Korea, Yepoda draws on the best of Korean know-how<\/strong>, while meeting the expectations of an increasingly demanding European clientele. <\/p>\n\n

The genesis? Almost by family word-of-mouth. ” Every time we went to Korea, we were asked to bring back K-Beauty skincare products,”<\/em> say the founders. This quickly gave way to a solid project: to democratize the Korean routine<\/strong>, but without compromising on quality<\/strong> or the planet<\/strong>. <\/p>\n\n

A clear, clean and complete skincare routine<\/h2>\n\n

The K-Beauty<\/strong> routine is based on a fundamental principle: prevention<\/strong> rather than repair. It’s not about masking, but anticipating, nourishing and protecting. At Yepoda, this takes the form of a 6-step ritual<\/strong> – easy to follow thanks to fun, educational packaging. <\/p>\n\n

Step 1: Cleaning with oil<\/h3>\n\n

It’s the cornerstone of<\/strong> an effective routine. Double cleansing begins with an oil-based treatment, the only one capable of effectively dissolving make-up<\/strong>, sunscreen<\/strong> and fat-soluble impurities. It’s also a gentle, almost meditative moment that prepares the skin for subsequent treatments. <\/p>\n\n

Step 2: Cleaning with water<\/h3>\n\n

This is followed by an aqueous cleanser<\/strong> enriched with salicylic acid<\/strong>, which purifies the skin without aggressing it. It’s this oil\/water combination that makes all the difference: the skin is deeply cleansed, without imbalance. <\/p>\n\n

Step 3: Preparation<\/h3>\n\n

Well-moisturized<\/strong> skin absorbs moisture better. Yepoda offers a light, moisturizing spray toner<\/strong> to create that ideal, often overlooked yet essential base. <\/p>\n\n

Stage 4: Treatment<\/h3>\n\n
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This is the active heart of the routine. Serums, fabric masks, active-rich clays: it’s up to you to choose according to your current needs (lack of radiance, imperfections, dehydration…). Yepoda focuses on targeted<\/strong>, no-frills, ultra-effective formulas<\/strong>. <\/p>\n\n

Step 5: Moisturize<\/h3>\n\n
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It’s impossible to skip this step. Whether oils or creams, all Yepoda moisturizers are formulated to provide long-lasting nourishment<\/strong>, while respecting the skin’s balance<\/strong>. <\/p>\n\n

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Step 6: Sun protection<\/h3>\n\n
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The essential shield. Whether you’re in Paris or Seoul, UV rays are still your skin’s number-one enemy<\/strong>. Yepoda insists: a good SPF is the key to a radiant complexion over the long term. <\/p>\n\n

Ethical commitments that make all the difference<\/h2>\n\n

Beyond efficiency, what sets Yepoda apart is its unwavering commitment to the environment<\/strong>. From the outset, the brand has set itself a clear course of action: <\/p>\n\n