{"id":178208,"date":"2025-07-12T11:00:00","date_gmt":"2025-07-12T09:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/07\/12\/10-beaches-reinvented-by-luxury-brands-this-summer\/"},"modified":"2025-07-12T11:00:30","modified_gmt":"2025-07-12T09:00:30","slug":"10-beaches-reinvented-by-luxury-brands-this-summer","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/07\/12\/10-beaches-reinvented-by-luxury-brands-this-summer\/","title":{"rendered":"10 beaches reinvented by luxury brands this summer"},"content":{"rendered":"\n

This summer, luxury brands are taking to the beaches to showcase their universe. Decoration, pop-up stores, signature cocktails… an immersive experience in the heart of sand, sun and style. Here are ten not-to-be-missed spots. <\/strong><\/p>\n\n

Dolce & Gabbana – Casa Amor, Saint-Tropez & Ramatuelle<\/h2>\n\n
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On the Casa Amor beach in Saint-Tropez (and Ramatuelle), Dolce & Gabbana<\/strong> transposes its “Carretto Siciliano” print onto cushions, parasols and rugs. The result: a colorful, bohemian Mediterranean atmosphere, ideal for sipping a spritz with your feet in the sand. \ud83d\udccdCasa Amor, Stefano Forever, Chem. de Matarane, 83350 Ramatuelle <\/a><\/em><\/p>\n\n

Jacquemus – Indie Beach, Pampelonne<\/h2>\n\n
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For summer 2023, Jacquemus<\/strong> has laid down its yellow, blue and white stripes on Indie Beach. Its pop-up adopts this graphic code, applied to parasols, awnings and furniture, in a refined and elegant staging. \ud83d\udccdJacquemus x Indie Beach, Rte de Bonne Terrasse, 83350 Ramatuelle<\/a><\/em><\/p>\n\n

Armani – Bagatelle, Saint-Tropez<\/h2>\n\n
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Armani takes over Bagatelle Saint-Tropez<\/strong>, adopting the blue tropical motif of its Mare collection. The beach features designer accessories and a signature cocktail, the Bellini Sbagliatto. \ud83d\udccdLes Tamaris, Chemin de la Matarane 83350, Ramatuelle, France<\/a><\/em><\/p>\n\n

Gucci – Loulou Ramatuelle & major destinations<\/h2>\n\n
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Gucci<\/strong> sets up shop in Loulou Ramatuelle<\/strong>, as well as in Cannes, Ibiza, Marbella and Mykonos. On site, tricolored umbrellas, sun loungers and a dedicated boutique reflect Gucci’s signature Dolce Vita aesthetic. \ud83d\udccdGucci at Loulou, Plage de Pampelonne, 1080 Chem. des Tamaris, 83350 Ramatuelle <\/em><\/p>\n\n

Loro Piana – La R\u00e9serve \u00e0 la Plage, Pampelonne<\/h2>\n\n
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Loro Piana<\/strong>, also on Pampelonne, dresses La R\u00e9serve \u00e0 la Plage<\/strong> in its “Suitcase Strip” striped print. The casual-chic style is all over the sun loungers and parasols, even in the boutique. \ud83d\udccdLa R\u00e9serve \u00e0 la Plage, Chem. de l’EPI, 83350 Ramatuelle <\/a><\/em><\/p>\n\n

Louis Vuitton – Huangcuo Beach, China<\/h2>\n\n
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Louis Vuitton has redecorated Huangcuo Beach<\/strong>, Xiamen, with monograms, parasols, hammocks and buoys in its effigy. An alliance between summer refinement and strong brand presence. <\/p>\n\n

Valentino – Palazzo Avino, Italy<\/h2>\n\n
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At Palazzo Avino<\/strong>, Valentino’s emblematic red is featured on deckchairs, parasols and beach club decor. A stylish pop-up complemented by an ephemeral boutique. \ud83d\udccdPalazzo Avino, Via S. Giovanni del Toro, 28, 84010 Ravello SA, Italy<\/a><\/em><\/p>\n\n

Missoni – One&Only Reethi Rah, Maldives<\/h2>\n\n
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In the Maldives<\/strong>, Missoni adorns the One&Only Reethi Rah<\/strong> hotel with its knitted pattern in shades of blue and green. A long-lasting presence on the beach, for total immersion. \ud83d\udccdOne&Only Reethi Rah, Reethi Rah, North Mal\u00e9 Atoll, Mal\u00e9 08440, Maldives<\/a><\/em><\/p>\n\n

Why these operations work<\/h2>\n\n

Beaches, places of relaxation and emotion, are becoming veritable fields of expression for luxury brands. They invest the “ordinary” – and naturally become imprinted in customers’ memories, while promoting their summer lines. <\/p>\n\n

Luxury on the sand<\/h2>\n\n

In the summer of 2025, beaches and luxury homes merge to create ephemeral, aesthetic and strategic settings. Whether in Saint-Tropez, Capri or the Maldives, these installations offer a chic immersive experience<\/strong>, a true extension of the codes of the homes. A new way of experiencing summer, off the beaten track. <\/p>\n\n

For more ephemeral luxury experiences, visit parisselectbook.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This summer, luxury brands are taking to the beaches to showcase their universe. Decoration, pop-up stores, signature cocktails… an immersive experience in the heart of…<\/p>\n","protected":false},"author":3,"featured_media":178141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2912],"tags":[],"quartier":[],"class_list":["post-178208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unclassified"],"acf":[],"yoast_head":"\n10 beaches reinvented by luxury brands this summer<\/title>\n<meta name=\"description\" content=\"This summer, luxury brands are taking to the beaches to showcase their universe. 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