{"id":178547,"date":"2025-07-15T11:00:00","date_gmt":"2025-07-15T09:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/07\/15\/audemars-piguet-sets-up-store-in-saint-tropez-a-boutique-designed-as-a-living-space\/"},"modified":"2025-07-15T11:49:29","modified_gmt":"2025-07-15T09:49:29","slug":"audemars-piguet-sets-up-store-in-saint-tropez-a-boutique-designed-as-a-living-space","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/07\/15\/audemars-piguet-sets-up-store-in-saint-tropez-a-boutique-designed-as-a-living-space\/","title":{"rendered":"Audemars Piguet sets up store in Saint-Tropez: a boutique designed as a living space"},"content":{"rendered":"\n<p><strong>Swiss haute horlogerie house Audemars Piguet strengthens its presence on the C\u00f4te d&#8217;Azur with a new Tropezian address, combining discreet luxury with an immersive experience.<\/strong><\/p>\n\n<p>Saint-Tropez is no longer just a sun and yacht destination. It is now also a <strong>strategic destination for watchmakers<\/strong>, such as<strong>Audemars Piguet<\/strong>, which is opening an elegant new boutique, designed as a true place to live. <\/p>\n\n<p>Located in the heart of the village, this <strong>300 m\u00b2<\/strong> boutique, housed in an <strong>old Provencal house<\/strong>, blends traditional architecture with contemporary design. With its <strong>lime walls<\/strong>, <strong>natural materials<\/strong> and local craftsmanship, the space embodies the Swiss brand&#8217;s desire to engage in a dialogue with the Mediterranean spirit, while remaining true to its <strong>watchmaking DNA<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An immersion in the world of Audemars Piguet<\/h2>\n\n<p>More than just a sales outlet, the Saint-Tropez boutique is an <strong>immersive experience<\/strong>. Spread over two levels, the space invites discovery in a warm, upscale atmosphere. A <strong>private garden<\/strong> completes the space, offering a <strong>moment of calm<\/strong> away from the hustle and bustle of the tourist trade.  <\/p>\n\n<p>A far cry from the classic boutique concept, Audemars Piguet has opted for a <strong>close<\/strong> relationship with its customers, in keeping with the strategy it has developed around <strong>AP Houses<\/strong>. These private spaces, already present in major cities such as Paris and New York, allow watch enthusiasts to take a break from the brand&#8217;s world, without commercial pressure. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Targeted deployment in luxury resorts<\/h2>\n\n<p>This opening in Saint-Tropez is part of a broader strategy. Following in the footsteps of <strong>Porto Cervo<\/strong>, <strong>Capri<\/strong> and <strong>Taormina<\/strong>, the brand is consolidating its presence in Europe&#8217;s most popular summer destinations. Places of <strong>relaxation and prestige<\/strong>, in keeping with a deliberately limited production (only 51,000 watches in 2024), and a resolutely exclusive positioning.  <\/p>\n\n<p>For Parisian lovers of haute horlogerie, this new address offers a sunny extension to the AP universe, which can also be discovered via their <strong>AP House Paris<\/strong>.<\/p>\n\n<p>Also read: <a href=\"https:\/\/www.journalduluxe.fr\/fr\/montres-joaillerie\/audemars-piguet-inaugure-nouvelle-boutique-saint-tropez\">Private beaches in Saint-Tropez: the hottest spots for summer 2025<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiss haute horlogerie house Audemars Piguet strengthens its presence on the C\u00f4te d&#8217;Azur with a new Tropezian address, combining discreet luxury with an immersive experience&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":178477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-178547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audemars Piguet sets up store in Saint-Tropez: a boutique designed as a living space<\/title>\n<meta name=\"description\" content=\"Swiss haute horlogerie house Audemars Piguet strengthens its presence on the C\u00f4te d&#039;Azur with a new address\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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