{"id":179053,"date":"2025-07-16T15:00:00","date_gmt":"2025-07-16T13:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/07\/16\/chanel-overtakes-louis-vuitton-the-new-queen-of-french-luxury-in-2025\/"},"modified":"2025-07-16T15:02:44","modified_gmt":"2025-07-16T13:02:44","slug":"chanel-overtakes-louis-vuitton-the-new-queen-of-french-luxury-in-2025","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/07\/16\/chanel-overtakes-louis-vuitton-the-new-queen-of-french-luxury-in-2025\/","title":{"rendered":"Chanel overtakes Louis Vuitton: the new queen of French luxury in 2025"},"content":{"rendered":"\n<p><strong>Chanel becomes the most valuable French brand in Europe in 2025, according to Brand Finance, dethroning Louis Vuitton and consolidating the hegemony of French luxury on the world stage.<\/strong><\/p>\n\n<p>The latest <em>Brand Finance Europe 500<\/em> report has shaken up the luxury hierarchy. <strong>Chanel<\/strong>, with a valuation up <strong>+40% to 34 billion euros<\/strong>, is <strong>the leading French brand in the ranking<\/strong>, just ahead of <strong>Louis Vuitton<\/strong> (29.5 billion euros), whose value fell by <strong>-2%<\/strong>. This puts Chanel in <strong>7th place in Europe<\/strong>, compared with <strong>8th<\/strong> for the LVMH flagship. <\/p>\n\n<p>While German dominance remains strong, with <strong>Deutsche Telekom<\/strong>, <strong>Mercedes-Benz<\/strong> and <strong>Allianz<\/strong> on the podium, the rise of French brands is remarkable. According to <strong>Bertrand Chovet<\/strong>, Managing Director of Brand Finance France, this illustrates &#8220;<strong>the adaptability and resilience of French brands in a complex economic context<\/strong>&#8220;. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Herm\u00e8s and Dior confirm<\/h2>\n\n<p>Another emblematic player, <strong>Herm\u00e8s<\/strong>, reached <strong>17th place<\/strong>, buoyed by a <strong>+15%<\/strong> increase in <strong> sales in 2024<\/strong>. This dynamism has enabled the Herm\u00e8s family to become <strong>France&#8217;s leading fortune<\/strong> in 2025, surpassing that of Bernard Arnault, impacted by the slowdown at LVMH. <\/p>\n\n<p><strong>Dior<\/strong>, for its part, climbs to <strong>26th position<\/strong>, with a valuation of <strong>15.5 billion euros<\/strong> (+13%). The house of the LVMH group also enters the <strong>top 3 strongest brands<\/strong> in the ranking with a <strong>BSI score of 93.5\/100<\/strong>, buoyed by a <strong>perfect reputation in the United States<\/strong>. It surpasses such giants as <strong>Cartier<\/strong> (33rd), <strong>Guerlain<\/strong> (83rd) and <strong>Lanc\u00f4me<\/strong> (103rd).  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">French luxury: a structuring force<\/h2>\n\n<p>French brands continue to make their mark on the European economy. Collectively, they represent a <strong>cumulative value of 488 billion euros<\/strong> in this ranking. In addition to fashion and beauty, automotive and watchmaking (with <strong>Rolex<\/strong>, <strong>Porsche<\/strong>, <strong>Ferrari<\/strong> and <strong>Audi<\/strong>) also illustrate a high level of competitiveness in the high-end segment.  <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/07\/09\/hermes-strengthens-its-presence-in-watchmaking-a-swiss-gamble-a-parisian-challenge\/\">Herm\u00e8s strengthens its presence in watchmaking: a Swiss gamble, a Parisian challenge<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chanel becomes the most valuable French brand in Europe in 2025, according to Brand Finance, dethroning Louis Vuitton and consolidating the hegemony of French luxury&#8230;<\/p>\n","protected":false},"author":3,"featured_media":178658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2996],"tags":[],"quartier":[],"class_list":["post-179053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chanel overtakes Louis Vuitton: the new queen of French luxury in 2025<\/title>\n<meta name=\"description\" content=\"Chanel becomes the most valuable French brand in Europe in 2025, according to Brand Finance, dethroning Louis Vuitton and consolidating its position as the most valuable French brand in Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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