{"id":179546,"date":"2025-07-18T09:00:00","date_gmt":"2025-07-18T07:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/07\/18\/tag-heuer-timekeeper-of-the-new-york-marathon-a-sporting-offensive-with-a-global-reach\/"},"modified":"2025-07-18T17:48:41","modified_gmt":"2025-07-18T15:48:41","slug":"tag-heuer-timekeeper-of-the-new-york-marathon-a-sporting-offensive-with-a-global-reach","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/07\/18\/tag-heuer-timekeeper-of-the-new-york-marathon-a-sporting-offensive-with-a-global-reach\/","title":{"rendered":"TAG Heuer, timekeeper of the New York Marathon: a sporting offensive with a global reach"},"content":{"rendered":"\n<p><strong>TAG Heuer becomes the Official Timekeeper of the New York Marathon, reinforcing its position in the world of top-level sport.<\/strong><\/p>\n\n<p>TAG Heuer, a subsidiary of the LVMH group, is pursuing its strategy of expansion into sports with a major operation: becoming the <strong>official timekeeper of the TCS New York City Marathon<\/strong>. This partnership gives the Swiss brand a dynamic international profile, in line with the values it has upheld from the outset: <strong>precision, performance and high standards<\/strong>. <\/p>\n\n<p>Since <em>1970<\/em>, the New York Marathon has been a fixture on the world sporting calendar. Every year, some <strong>50,000 runners<\/strong> take to the streets of the city, cheered on by more than <strong>two million spectators<\/strong>, with worldwide media coverage. For TAG Heuer, the stakes are twofold: to embody technical rigor and to be associated with an event marked by human resilience. An image that the brand has been seeking to reinforce since its acclaimed return to <strong>Formula 1<\/strong>, another playground where every thousandth of a second counts.   <\/p>\n\n<h2 class=\"wp-block-heading\">Watchmaking immersion at the heart of the race<\/h2>\n\n<p>This partnership translates into a concrete presence on the ground. At the marathon Expo, an <strong>official TAG Heuer countdown<\/strong> is set up. All along the course, clocks mark out the finishing times. As a highlight, selected <strong>professional athletes will receive TAG Heuer Connected watches<\/strong>, reinforcing the link between technology and sport.   <\/p>\n\n<p>This events strategy is part of a global dynamic driven by strong actions: launch of the <strong>new TAG Heuer Formula 1 collection<\/strong>, events in London, Melbourne and Shanghai, with <strong>spectacular digital spin-offs<\/strong> (up to 350 million impressions in one week).<\/p>\n\n<h2 class=\"wp-block-heading\">A Parisian echo of this global dynamic<\/h2>\n\n<p>While this collaboration will have an impact in New York, it will also have an echo in <strong>Paris<\/strong>, where the brand already has a strong presence through its boutiques, notably on Rue Saint-Honor\u00e9. TAG Heuer is targeting a Parisian public with a passion for <strong>sport, technology and luxury watchmaking<\/strong>. This global activation should also boost traffic in <strong>Parisian points of sale<\/strong>, as the brand has observed following its previous international operations.  <\/p>\n\n<p>TAG Heuer doesn&#8217;t stop there: it also becomes a <strong>partner of the United Airlines NYC Half<\/strong> and the <strong>Abbott Dash to the Finish Line 5K<\/strong>, establishing itself firmly in the running ecosystem.<\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/07\/17\/emma-stone-and-hoyeon-in-the-new-louis-vuitton-campaign-autumn-winter-2025-2026-gets-on-the-bandwagon\/\">Emma Stone and Hoyeon in the new Louis Vuitton campaign: Autumn-Winter 2025-2026 hits the ground running<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAG Heuer becomes the Official Timekeeper of the New York Marathon, reinforcing its position in the world of top-level sport. TAG Heuer, a subsidiary of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":179390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-179546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TAG Heuer, timekeeper of the New York Marathon: a sporting offensive with a global reach<\/title>\n<meta name=\"description\" content=\"TAG Heuer becomes the Official Timekeeper of the New York Marathon, reinforcing its position as a major player on the international watchmaking scene.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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