{"id":179561,"date":"2025-07-18T12:00:00","date_gmt":"2025-07-18T10:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/07\/18\/dansez-versailles-when-the-chateau-de-versailles-enters-the-era-of-augmented-reality-with-snap\/"},"modified":"2025-07-18T17:49:17","modified_gmt":"2025-07-18T15:49:17","slug":"dansez-versailles-when-the-chateau-de-versailles-enters-the-era-of-augmented-reality-with-snap","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/07\/18\/dansez-versailles-when-the-chateau-de-versailles-enters-the-era-of-augmented-reality-with-snap\/","title":{"rendered":"Dansez Versailles: when the Ch\u00e2teau de Versailles enters the era of augmented reality with Snap"},"content":{"rendered":"\n<p><strong>Snap and the Ch\u00e2teau de Versailles have joined forces to offer &#8220;Dansez Versailles&#8221;, an augmented reality experience that brings Baroque dances back to life in the gardens of the estate.<\/strong><\/p>\n\n<p>In recent years, cultural institutions have been seeking to renew their approach to heritage. By teaming up with <strong>Snap<\/strong>, the <strong>Ch\u00e2teau de Versailles<\/strong> has taken a new step forward. With &#8220;<strong>Dansez Versailles<\/strong>&#8220;, visitors are invited to enjoy a unique immersive experience combining <strong>technology, history and movement<\/strong>. Thanks to <strong>augmented reality<\/strong>, the emblematic gardens of Versailles become the stage for a lively return to the splendors of the Court of Louis XIV.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Dance, a tool of power in the time of Louis XIV<\/h2>\n\n<p>In the 17th century, <strong>Baroque dance<\/strong> was more than just entertainment. It was an integral part of the political order of the court. Louis XIV, himself a dancer, founded the Royal Academy of Dance in <em>1661<\/em>. He codified the art of choreography to make it a tool of social distinction. Through ballets, comedy-ballets and masquerades, dance embodied <strong>order, hierarchy and monarchical prestige<\/strong>.    <\/p>\n\n<p>It&#8217;s this historical dimension that Snap and the ch\u00e2teau aim to restore. And they&#8217;re doing it in a fun, innovative way, especially designed for young people and families. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A technological immersion in the gardens of Versailles<\/h2>\n\n<p>Accessible via <strong>the official Ch\u00e2teau de Versailles mobile app<\/strong>, the &#8220;Dansez Versailles&#8221; experience is part of a <strong>four-stage tour of<\/strong> the gardens. At each point (located on an interactive map), visitors can trigger an <strong>augmented reality animation<\/strong> directly from their smartphone. <\/p>\n\n<p>The process is simple and fluid: the front camera places a period accessory on the visitor&#8217;s head, then the rear camera transforms him or her into a <strong>Baroque dancer in costume<\/strong>, moving to a choreography recreated in 3D. The effect is immediate and spectacular, and makes the experience particularly <strong>shareable on social networks<\/strong>, notably partner platform <strong>Snapchat<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Four Baroque stages to discover<\/h2>\n\n<p>Each iconic location hosts an iconic dance:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>The King&#8217;s Ball<\/strong>, around the Bassin de Latone: a majestic, codified scene.<\/li>\n\n\n\n<li><strong>Masked ball<\/strong> on the Orangerie lawn: elegance and mystery.<\/li>\n\n\n\n<li><strong>Ballet<\/strong>, in the bosquet of the Th\u00e9\u00e2tre d&#8217;Eau: a joyful dance of popular inspiration.<\/li>\n\n\n\n<li><strong>Com\u00e9die-ballet<\/strong>, in the ballroom grove: theater, dance and music come together.<\/li>\n<\/ul>\n\n<p>Each of these <strong>lenses<\/strong> can be accessed remotely via Snapchat, but it&#8217;s <strong>in real gardens<\/strong> that the experience really comes into its own.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A reactivated intangible heritage<\/h2>\n\n<p>The real interest of the project lies in the <strong>restitution of an intangible choreographic heritage<\/strong>, often difficult to represent. Thanks to the work of choreographer <strong>Pierre-Fran\u00e7ois Doll\u00e9<\/strong> and the use of <strong>motion capture<\/strong>, the movements are precise and historical, without being frozen. Everything is animated with remarkable care to <strong>respect postures, gestures and Baroque style<\/strong>.  <\/p>\n\n<p>The project is also part of a broader strategy at the ch\u00e2teau, which for several years has been exploring the <strong>uses of digital technology in cultural mediation<\/strong>: virtual exhibitions, immersive tours, artificial intelligence.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Paris, epicenter of augmented cultural mediation<\/h2>\n\n<p>Although the experience takes place in Versailles, it resonates with the work being carried out in Paris. The <strong>Snap AR Studio<\/strong>, based in the capital, is at the heart of this collaboration. Opening in 2021, it aims to <strong>stimulate the French augmented reality ecosystem<\/strong> in the fields of culture and education.  <\/p>\n\n<p>In Paris, other institutions such as the Grand Palais and the BnF are experimenting with similar systems. We&#8217;re witnessing a <strong>transformation of the museum experience<\/strong>, which is no longer content to simply pass on information, but <strong>invites visitors to experience<\/strong> its contents. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A project that questions the place of the body and digital technology<\/h2>\n\n<p>Behind the playfulness, a real question emerges: <strong>can tradition and innovation be reconciled without betraying substance?<\/strong> &#8220;Dansez Versailles&#8221; avoids the trap of gimmickry. It&#8217;s not an isolated animation, but a <strong>structured, educational and well-documented journey<\/strong>, designed with the ch\u00e2teau&#8217;s curators in mind. Digital technology becomes <strong>a tool at the service of heritage<\/strong>, rather than the other way round.  <\/p>\n\n<h3 class=\"wp-block-heading\">Practical information<\/h3>\n\n<p>\ud83d\udccd <strong>Location<\/strong>: Gardens of the Ch\u00e2teau de Versailles (Orangerie, Bassin de Latone, Th\u00e9\u00e2tre d&#8217;eau, Salle de bal)<br\/>\ud83d\udcc5 <strong>Dates<\/strong>: experience accessible from July 2025<br\/>\ud83d\udcf1 <strong>Access<\/strong>: via the &#8220;Ch\u00e2teau de Versailles&#8221; mobile app or directly on Snapchat<br\/>\ud83d\udd52 <strong>Timetable<\/strong>: during garden opening hours<br\/>\ud83d\udcb6 <strong>Rate<\/strong>: free with entrance ticket to the estate<br\/>\ud83d\udd17 <a class=\"\" href=\"https:\/\/www.snapchat.com\">Direct link to Lenses on Snapchat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap and the Ch\u00e2teau de Versailles have joined forces to offer &#8220;Dansez Versailles&#8221;, an augmented reality experience that brings Baroque dances back to life in&#8230;<\/p>\n","protected":false},"author":3,"featured_media":179422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2687],"tags":[],"quartier":[],"class_list":["post-179561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-que-faire-a-paris-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dansez Versailles: when the Ch\u00e2teau de Versailles enters the era of augmented reality with Snap<\/title>\n<meta name=\"description\" content=\"Snap and the Ch\u00e2teau de Versailles have teamed up to offer &quot;Dansez Versailles&quot;, an augmented reality experience that gives back\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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