{"id":180225,"date":"2025-07-22T15:06:58","date_gmt":"2025-07-22T13:06:58","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/07\/22\/longchamp-enters-the-perfume-business-with-interparfums-a-new-olfactory-chapter\/"},"modified":"2025-07-22T15:07:33","modified_gmt":"2025-07-22T13:07:33","slug":"longchamp-enters-the-perfume-business-with-interparfums-a-new-olfactory-chapter","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/07\/22\/longchamp-enters-the-perfume-business-with-interparfums-a-new-olfactory-chapter\/","title":{"rendered":"Longchamp enters the perfume business with Interparfums: a new olfactory chapter"},"content":{"rendered":"\n<p><strong>Longchamp announces its arrival in the world of perfume, with a first launch scheduled for <em>2027<\/em>. A strategic collaboration with Interparfums until <em>2036<\/em>. <\/strong><\/p>\n\n<p>Known for iconic bags such as the <em>Pliage<\/em>, <strong>Longchamp<\/strong>, founded <em>in Paris<\/em> in <em>1948<\/em>, is embarking on a new stage in its development: entry into the <strong>luxury perfume<\/strong> sector. An unexpected but well-considered turn, which should enable the brand to reinforce its global lifestyle image. <\/p>\n\n<p>This project is the result of an <strong>exclusive licensing agreement<\/strong> with <strong>Interparfums SA<\/strong>, the French giant in licensed perfumery. Already a partner of houses such as <em>Coach<\/em>, <em>Jimmy Choo<\/em> and <em>Montblanc<\/em>, Interparfums will be responsible for the <strong>creation, production and distribution<\/strong> of future Longchamp fragrances. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A long-term olfactory ambition<\/h2>\n\n<p>The contract, signed until <em>December 31, 2036<\/em>, provides for a first commercial release in <em>2027<\/em>. No details have yet been revealed about the name or notes of this first fragrance, but the directors of the two houses insist on a shared desire to <strong>translate Longchamp&#8217;s DNA into olfactory language<\/strong>. <\/p>\n\n<p>For <strong>Jean Cassegrain<\/strong>, CEO of Longchamp, the objective is to extend the brand&#8217;s universe through a sensorial expression faithful to its values: <em>authenticity, energy and creative curiosity<\/em>. For Interparfums, <strong>Philippe Benacin<\/strong> emphasizes the strength of Longchamp&#8217;s <em>house codes<\/em>, already well established in leather goods and ready-to-wear, to build a coherent and elegant fragrance offering. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A selective strategy&#8230; and a Parisian one<\/h2>\n\n<p><strong>Distribution will be selective<\/strong>, via the usual luxury channels but also within <strong>Longchamp&#8217;s own network of<\/strong> over <strong>400 boutiques in 80 countries<\/strong>. In Paris, the first fragrances will most likely be offered in the brand&#8217;s flagship stores, such as the one on <strong>Rue Saint-Honor\u00e9<\/strong>, or in the <strong>flagship store on Avenue des Champs-\u00c9lys\u00e9es<\/strong>. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/07\/21\/theo-james-embodies-eccentric-elegance-for-churchs-for-fall-winter-2025-%f0%9f%95%b4%ef%b8%8f\/\">Theo James embodies eccentric elegance for Church&#8217;s in Autumn-Winter 2025<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Longchamp announces its arrival in the world of perfume, with a first launch scheduled for 2027. A strategic collaboration with Interparfums until 2036. Known for&#8230;<\/p>\n","protected":false},"author":3,"featured_media":180222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-180225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Longchamp enters the perfume business with Interparfums: a new olfactory chapter<\/title>\n<meta name=\"description\" content=\"Longchamp announces its arrival in the world of perfume, with a first launch scheduled for 2027. 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