{"id":181790,"date":"2025-07-28T10:00:00","date_gmt":"2025-07-28T08:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/07\/28\/lvmh-plans-to-sell-marc-jacobs\/"},"modified":"2025-07-28T11:26:48","modified_gmt":"2025-07-28T09:26:48","slug":"lvmh-plans-to-sell-marc-jacobs","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/07\/28\/lvmh-plans-to-sell-marc-jacobs\/","title":{"rendered":"LVMH plans to sell Marc Jacobs"},"content":{"rendered":"\n<p><strong>Bernard Arnault&#8217;s group may soon part company with one of its most iconic American labels.<\/strong><\/p>\n\n<p>After exiting the capital of <strong>Off-White<\/strong> in 2023, luxury giant <strong>LVMH<\/strong> is now considering divesting from the <strong>Marc Jacobs<\/strong> house, according to information revealed by the <em>Wall Street<\/em> Journal. The French group is currently in advanced discussions with several funds specialized in brand management, including <strong>Authentic Brands Group<\/strong>, <strong>WHP Global<\/strong> and <strong>Bluestar Alliance<\/strong>. <\/p>\n\n<p>If confirmed, the deal could be <strong>worth close to a billion dollars<\/strong>, marking a turning point for LVMH, whose portfolio already includes such iconic houses as <strong>Dior<\/strong>, <strong>Givenchy<\/strong> and <strong>Loewe<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A brand with a contrasting history<\/h2>\n\n<p>Founded in <em>1984<\/em> in New York by <strong>Marc Jacobs<\/strong> himself, the eponymous house has long embodied a creative, urban and youthful New York style. The designer, who was also artistic director of <strong>Louis Vuitton<\/strong> from <em>1997 to 2013<\/em>, breathed new life into the French label, while developing his own brand with the support of the LVMH group. <\/p>\n\n<p>The <strong>Marc Jacobs<\/strong> brand today also includes its sister line <strong>Heaven by Marc Jacobs<\/strong>, aimed at a younger clientele, and boasts <strong>280 points of sale worldwide<\/strong> with around <strong>1,300 employees<\/strong>. However, despite a strong visual identity and successful campaigns, the brand has not succeeded in establishing itself on the same level as other labels in the LVMH portfolio, particularly in the premium luxury segment. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Strategic repositioning in a downturn<\/h2>\n\n<p>This decision comes at a time when <strong>LVMH has announced a -4% decline in sales<\/strong> for the first half of 2025, to a total of <strong>39.8 billion euros<\/strong>. A less favorable economic context and a desire for <strong>strategic refocusing<\/strong> could explain this withdrawal, already initiated with <strong>Off-White<\/strong> a year earlier. <\/p>\n\n<p>If the sale of Marc Jacobs is confirmed, it would reflect a desire to <strong>concentrate on the most profitable and strategic brands<\/strong>, in a market where the hyper-growth of previous years seems to be slowing down.<\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/07\/23\/louis-vuitton-suffers-a-new-data-leak-in-hong-kong-luxury-goods-cybersecurity-in-question\/\">Louis Vuitton suffers a new data leak in Hong Kong: the luxury industry&#8217;s cybersecurity in question<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bernard Arnault&#8217;s group may soon part company with one of its most iconic American labels. After exiting the capital of Off-White in 2023, luxury giant&#8230;<\/p>\n","protected":false},"author":3,"featured_media":181787,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2996],"tags":[],"quartier":[],"class_list":["post-181790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LVMH plans to sell Marc Jacobs<\/title>\n<meta name=\"description\" content=\"After having left the capital of Off-White, LVMH is now thinking of withdrawing from the Marc Jacobs house, according to a report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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