{"id":184784,"date":"2025-08-25T14:00:00","date_gmt":"2025-08-25T12:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/08\/25\/guerlains-shalimar-100-years-of-a-legendary-fragrance-celebrated-in-paris\/"},"modified":"2025-08-25T14:00:48","modified_gmt":"2025-08-25T12:00:48","slug":"guerlains-shalimar-100-years-of-a-legendary-fragrance-celebrated-in-paris","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/08\/25\/guerlains-shalimar-100-years-of-a-legendary-fragrance-celebrated-in-paris\/","title":{"rendered":"Guerlain’s Shalimar: 100 years of a legendary fragrance celebrated in Paris"},"content":{"rendered":"\n

Shalimar<\/strong>, Guerlain’s iconic fragrance celebrates its centenary this year. An opportunity to rediscover this olfactory masterpiece, whose destiny is closely linked to the history of perfumery in Paris. <\/strong><\/p>\n\n

In 1925<\/em>, at the Exposition Internationale des Arts D\u00e9coratifs in Paris, Maison Guerlain officially presented Shalimar<\/em>. A fragrance that was to make history. Four years after its creation by Jacques Guerlain, this oriental juice imposed a new style, at once sensual, opulent and resolutely modern. Shalimar<\/em> is also the story of inspiration from elsewhere. It’s the story of the legendary love between Mughal emperor Shah Jahan and Mumtaz Mahal, for whom the gardens of Shalimar in India, and later the Taj Mahal, were created. <\/p>\n\n

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A publication shared by Guerlain (@guerlain)<\/a><\/p><\/div><\/blockquote>\n