{"id":184953,"date":"2025-08-26T09:00:00","date_gmt":"2025-08-26T07:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/08\/26\/austin-post-post-malone-launches-fashion-label-at-paris-show\/"},"modified":"2025-08-26T09:00:46","modified_gmt":"2025-08-26T07:00:46","slug":"austin-post-post-malone-launches-fashion-label-at-paris-show","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/08\/26\/austin-post-post-malone-launches-fashion-label-at-paris-show\/","title":{"rendered":"Austin Post: Post Malone launches fashion label at Paris show"},"content":{"rendered":"\n<p><strong>On September 1, 2025, Post Malone will unveil his first fashion collection in Paris. A remarkable entry into the world of ready-to-wear, between Texan heritage and baroque spirit. <\/strong><\/p>\n\n<p><strong>Post Malone<\/strong> has chosen <em>Paris<\/em>, the style capital of the world, to present <strong>Austin Post<\/strong>, his very first fashion label. The event takes place on <em>September 1<\/em>, at <em>8pm<\/em>, for a twilight fashion show at an undisclosed location. More than a simple event, it&#8217;s a turning point for the American artist, now determined to make his mark in the highly selective world of fashion.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A personal vision of style<\/h2>\n\n<p>Since his early days, <strong>Austin Richard Post<\/strong>, aka Post Malone, has always made his <strong>look a signature<\/strong>: a mix of <strong>Texas cowboy<\/strong>, <strong>eccentric rocker<\/strong> and a taste for vintage that&#8217;s uniquely his own. Fringed shirts, patina boots, embroidered jackets and oversized belt buckles&#8230; all the imagery of the American West blends with an urban, almost baroque aesthetic. <\/p>\n\n<p>His <strong>&#8220;Season One&#8221;<\/strong>, the first collection for the Austin Post brand, remains shrouded in mystery. But the invitations evoke a cinematic atmosphere: that of a fashion show at the exact moment when the sun declines over the rooftops of Paris. The artist&#8217;s way of saying that his <strong>fashion is a story<\/strong> &#8211; and that it&#8217;s for those who don&#8217;t want to choose between genres.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">From stage to catwalk, a coherent trajectory<\/h2>\n\n<p>Post Malone is no stranger to fashion. He has already collaborated with <strong>Crocs<\/strong>, <strong>SKIMS<\/strong>, <strong>Ugg<\/strong> and <strong>Stanley 1913<\/strong>, proving his stylistic influence. The launch of his own brand is a logical next step: it&#8217;s no longer a question of lending his image, but of <strong>becoming a designer<\/strong>.  <\/p>\n\n<p>The artist is taking advantage of his presence in Europe to put his name down at <strong>Paris Fashion Week<\/strong>. And two days after the show, he takes to the stage for a concert in the capital. These two events confirm Paris as the <strong>epicenter of his artistic transformation<\/strong>.  <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/08\/23\/luxury-bags-7-vintage-models-sure-fire-values-for-back-to-school\/\">Luxury bags: the 7 vintage models, sure-fire values for back-to-school<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On September 1, 2025, Post Malone will unveil his first fashion collection in Paris. A remarkable entry into the world of ready-to-wear, between Texan heritage&#8230;<\/p>\n","protected":false},"author":3,"featured_media":184754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-184953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Austin Post: Post Malone launches fashion label at Paris show<\/title>\n<meta name=\"description\" content=\"On September 1, 2025, Post Malone will unveil his first fashion collection in Paris. 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