{"id":184974,"date":"2025-08-26T11:00:00","date_gmt":"2025-08-26T09:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/08\/26\/ashley-graham-becomes-the-new-face-of-nina-riccis-venus-fragrance\/"},"modified":"2025-08-26T11:00:35","modified_gmt":"2025-08-26T09:00:35","slug":"ashley-graham-becomes-the-new-face-of-nina-riccis-venus-fragrance","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/08\/26\/ashley-graham-becomes-the-new-face-of-nina-riccis-venus-fragrance\/","title":{"rendered":"Ashley Graham becomes the new face of Nina Ricci&#8217;s V\u00e9nus fragrance"},"content":{"rendered":"\n<p><strong>Nina Ricci unveils a new campaign for its V\u00e9nus fragrance, starring model and body-positive activist Ashley Graham.<\/strong><\/p>\n\n<p><strong>Nina Ricci<\/strong> has chosen a leading figure in contemporary fashion to embody its latest fragrance: <strong>Ashley Graham<\/strong>. Known for her commitment to the <em>body-positive<\/em> movement, the American model brings a breath of fresh air to the world of luxury, carrying the image of a fragrance that asserts femininity and intensity. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Venus, a new olfactory interpretation<\/h2>\n\n<p>Originally launched in <em>2024<\/em>, <strong>V\u00e9nus<\/strong> fragrance now returns in a sunnier, more sensual version. Presented as a <strong>chypre floral<\/strong>, it is distinguished by the combination of <strong>tiare flower<\/strong> and <strong>patchouli<\/strong>, on a more assertive amber base. This balance between luminous radiance and warm depth reflects a clear desire to make V\u00e9nus a long-lasting scent, while appealing to a generation sensitive to the power of intense fragrances.  <\/p>\n\n<p>In Paris, where Nina Ricci has been building its heritage since the 1930s, this new version is already shaping up to be a must-have in the capital&#8217;s perfumeries. Between tradition and modernity, V\u00e9nus is in keeping with the DNA of a Parisian house that has always favored a poetic vision of style. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A campaign between New York and Paris<\/h2>\n\n<p>To accompany this launch, Nina Ricci is counting on a <strong>cinematographic campaign<\/strong> consisting of six films shot in <strong>New York<\/strong>. Ashley Graham embodies a contemporary muse, both energetic and elegant, linking the effervescence of the American metropolis with the timelessness of <strong>Paris<\/strong>, where the brand retains its creative roots. <\/p>\n\n<p>The choice of Ashley Graham is not insignificant. She follows in the footsteps of such iconic figures as <strong>Laetitia Casta<\/strong> and <strong>Barbara Palvin<\/strong>, but with a strong committed dimension. As one of the first plus-size models to walk the catwalk for major fashion houses and appear on the cover of magazines such as <em>Harper&#8217;s Bazaar<\/em>, Ashley Graham has established herself as a major voice for inclusivity.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A committed muse<\/h2>\n\n<p>Beyond fashion, Ashley Graham is a frequent speaker, whether at TEDx conferences or through her books. Her appointment as Venus ambassador reinforces the idea that beauty and desire should not conform to single standards, but be expressed in all their diversity. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/08\/25\/guerlains-shalimar-100-years-of-a-legendary-fragrance-celebrated-in-paris\/\">Guerlain&#8217;s Shalimar: 100 years of a legendary fragrance celebrated in Paris<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nina Ricci unveils a new campaign for its V\u00e9nus fragrance, starring model and body-positive activist Ashley Graham. Nina Ricci has chosen a leading figure in&#8230;<\/p>\n","protected":false},"author":3,"featured_media":184793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"quartier":[],"class_list":["post-184974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ashley Graham becomes the new face of Nina Ricci&#039;s V\u00e9nus fragrance<\/title>\n<meta name=\"description\" content=\"Nina Ricci unveils a new campaign for its V\u00e9nus fragrance, starring model and body-positive activist Ashley Graham.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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