{"id":185176,"date":"2025-08-26T18:00:00","date_gmt":"2025-08-26T16:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/08\/26\/the-hilfiger-racing-club-tommy-hilfiger-brings-speed-back-to-preppy-style\/"},"modified":"2025-08-27T10:58:45","modified_gmt":"2025-08-27T08:58:45","slug":"the-hilfiger-racing-club-tommy-hilfiger-brings-speed-back-to-preppy-style","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/08\/26\/the-hilfiger-racing-club-tommy-hilfiger-brings-speed-back-to-preppy-style\/","title":{"rendered":"The Hilfiger Racing Club: Tommy Hilfiger brings speed back to preppy style"},"content":{"rendered":"\n<p><strong>With its new campaign &#8220;The Hilfiger Racing Club&#8221;, Tommy Hilfiger injects the world of motorsport into its preppy wardrobe. The result is a Fall 2025 collection that is classic, dynamic and highly stylish. <\/strong><\/p>\n\n<p><strong>Tommy Hilfiger<\/strong> shifts into high gear for the fall season <em>2025<\/em>. With &#8220;<strong>The Hilfiger Racing Club<\/strong>&#8220;, the American fashion house revisits its <strong>preppy heritage<\/strong> through a campaign inspired by the world of <strong>vintage motor racing<\/strong>. An aesthetic halfway between university tradition and racetrack spirit, designed to appeal to a generation in search of stylish authenticity.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A campaign of elegance and speed<\/h2>\n\n<p>Photographed by <strong>Glen Luchford<\/strong>, the campaign features two icons: <strong>Nicholas Hoult<\/strong>, British actor and classic car enthusiast, and <strong>Claudia Schiffer<\/strong>, timeless figure of glamour. Together, they embody a new vision of style: freer, more playful, but still sophisticated. <\/p>\n\n<p>The wardrobe? Fitted blazers, <strong>reworked tartans<\/strong>, responsible wool trench coats, paddock-style waterproof jackets&#8230; Each piece takes the codes of <strong>preppy style<\/strong> and turns them on their head. Ties are tied nonchalantly, pleated skirts are worn with crested sweaters. A far cry from rigid formalism: here, <strong>classicism becomes a playground<\/strong>.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An aesthetic calibrated for TikTok&#8230; and Paris<\/h2>\n\n<p>This collection doesn&#8217;t just revisit the classics: it anchors them in the zeitgeist. The highly visual result should quickly find its way onto Instagram feeds and onto the streets of Paris. In neighborhoods like <strong>Le Marais<\/strong> and <strong>Saint-Germain-des-Pr\u00e9s<\/strong>, we can already imagine these preppy silhouettes revisited and displayed in front of galleries, caf\u00e9s or concept stores like <strong>Tom Greyhound<\/strong> or <strong>Merci<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">More than a collection, a community<\/h2>\n\n<p>Tommy Hilfiger&#8217;s &#8220;The Hilfiger Racing Club&#8221; is more than just a collection. He&#8217;s creating <strong>a universe<\/strong>, a platform, an immersive experience. Activations are planned throughout the season, with <strong>meetings, collaborations and events<\/strong> revolving around automotive culture and style. It&#8217;s a bold gamble to give the brand a modern edge.   <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/08\/23\/luxury-bags-7-vintage-models-sure-fire-values-for-back-to-school\/\">Luxury bags: the 7 vintage models, sure-fire values for back-to-school<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With its new campaign &#8220;The Hilfiger Racing Club&#8221;, Tommy Hilfiger injects the world of motorsport into its preppy wardrobe. The result is a Fall 2025&#8230;<\/p>\n","protected":false},"author":3,"featured_media":185018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2800,121],"tags":[],"quartier":[],"class_list":["post-185176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-en","category-shopping-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Hilfiger Racing Club: Tommy Hilfiger brings speed back to preppy style<\/title>\n<meta name=\"description\" content=\"With its new campaign, &quot;The Hilfiger Racing Club&quot;, Tommy Hilfiger injects the world of motorsport into its brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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