{"id":185428,"date":"2025-08-28T13:00:00","date_gmt":"2025-08-28T11:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/08\/28\/chanel-beaute-its-virtual-fitting-targeted-by-a-complaint-in-the-united-states\/"},"modified":"2025-08-28T13:00:38","modified_gmt":"2025-08-28T11:00:38","slug":"chanel-beaute-its-virtual-fitting-targeted-by-a-complaint-in-the-united-states","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/08\/28\/chanel-beaute-its-virtual-fitting-targeted-by-a-complaint-in-the-united-states\/","title":{"rendered":"Chanel Beaut\u00e9: its virtual fitting targeted by a complaint in the United States"},"content":{"rendered":"\n<p><strong>Chanel is the target of a complaint regarding its virtual make-up fitting tool. At issue is a technology deemed too close to a U.S. patent. <\/strong><\/p>\n\n<p>Digital technology has revolutionized the beauty sector. Between filters, tutorials and virtual fittings, the major brands are multiplying innovations to capture attention online. Chanel is no exception to this logic, but its virtual cosmetics fitting tool has just been called into question in the United States. Last July, California-based Zugara Inc. filed a complaint accusing the French fashion house of using technology too similar to its own.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Virtual fitting technology in the crosshairs<\/h2>\n\n<p>On its U.S. e-commerce site, <strong>Chanel offers a digital make-up studio<\/strong> enabling web users to test lipsticks, blushes and varnishes in just a few clicks. A fluid, immersive experience that uses the front camera to detect the face and dynamically adjust virtual cosmetics according to movement. <\/p>\n\n<p>The problem is that, according to Zugara Inc, this method repeats all the steps described in its own patent. This covers the<strong>acquisition of a live video stream<\/strong>, the <strong>detection of facial positions<\/strong> and the <strong>dynamic superimposition of virtual cosmetic elements<\/strong>. For the American company, this resemblance is far from coincidental.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A case that raises the question of the limits of innovation<\/h2>\n\n<p>This complaint, filed in Texas, comes at a time of tension surrounding the commercial uses of <strong>augmented reality<\/strong>. While this technology represents a fast-growing market, it is also at the heart of <strong>legal conflicts linked to intellectual property<\/strong> and the use of users&#8217; <strong>biometric data<\/strong>. <\/p>\n\n<p>Earlier this year, Zugara had already sued <strong>Est\u00e9e Lauder<\/strong> for similar facts. The case was settled out of court, suggesting that legal risks are very real for large groups. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Chanel Beaut\u00e9 in Paris: an omnichannel strategy<\/h2>\n\n<p>In Paris, <strong>the Chanel Beaut\u00e9 boutique in the Marais district<\/strong> also offers immersive experiences combining digital and personalized advice. Although the current complaint only concerns the American site, these issues could influence the company&#8217;s digital strategies on a global scale, including in the French capital. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/08\/25\/guerlains-shalimar-100-years-of-a-legendary-fragrance-celebrated-in-paris\/\">Guerlain&#8217;s Shalimar: 100 years of a legendary fragrance celebrated in Paris<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chanel is the target of a complaint regarding its virtual make-up fitting tool. At issue is a technology deemed too close to a U.S. patent&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":185147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-185428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chanel Beaut\u00e9: its virtual fitting targeted by a complaint in the United States<\/title>\n<meta name=\"description\" content=\"Chanel is the target of a complaint regarding its virtual make-up fitting tool. 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