{"id":185712,"date":"2025-09-01T09:00:00","date_gmt":"2025-09-01T07:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/09\/01\/seiko-x-pepsi-a-watchmaking-collaboration-in-paris\/"},"modified":"2025-09-01T10:24:51","modified_gmt":"2025-09-01T08:24:51","slug":"seiko-x-pepsi-a-watchmaking-collaboration-in-paris","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/09\/01\/seiko-x-pepsi-a-watchmaking-collaboration-in-paris\/","title":{"rendered":"Seiko x Pepsi: a watchmaking collaboration in Paris"},"content":{"rendered":"\n<p><strong>The Seiko 5 Sports x Pepsi watch arrives in Paris with pop accents and a nod to watchmaking history. An accessible model at the crossroads of cult and modern. <\/strong><\/p>\n\n<p>One of the most talked-about watch launches this autumn: the <strong>collaboration between Seiko and Pepsi<\/strong>. Until now, the &#8220;Pepsi&#8221; moniker had been reserved for Rolex collectors, but now <strong>the Japanese brand is making it official,<\/strong> while paying homage to the history of watchmaking. The result? Two automatic watches that question the very notion of legend&#8230; and appeal to a new generation.   <\/p>\n\n<p>The <strong>Seiko 5 Sports x Pepsi SSK047 and SRPL99<\/strong> take up the codes of the &#8220;Pepsi&#8221; design: two-tone red and blue bezel, references to the Rolex GMT-Master II, but also a strong personality. The SSK047 (42.5 mm) has a contemporary look: blackened case, red GMT hand, Pepsi-branded silicone strap and <strong>4R34 automatic<\/strong> caliber. The more vintage SRPL99 (38 mm) features a steel case, silver dial and <strong>4R36 day-date<\/strong> movement. Two different approaches, one and the same objective: <strong>to democratize access to mechanical watches<\/strong>.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">When Seiko defies Swiss tradition<\/h2>\n\n<p>This launch did not come out of nowhere. Since the 1970s, Seiko has played a leading role in technological revolutions in watchmaking, notably with the <strong>Seiko Astron<\/strong>, the first quartz watch. Today, the brand continues to combine <strong>mechanical expertise and pop culture spirit<\/strong>, opening up to strategic partnerships with worlds as diverse as manga and sport.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An icon for Gen Z<\/h2>\n\n<p>With an <strong>estimated retail price of around \u20ac400 to \u20ac500<\/strong>, these two models are clearly aimed at a young target audience. <strong>Gen Z<\/strong> will see them as a good way to enter the world of automatic watches, with a product that ticks all the boxes: recognizable design, affordable price, and anchoring in global culture. The edition is limited to <strong>7,000 pieces of each model<\/strong> worldwide, available <em>from September 1, 2025<\/em>.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Paris, a strategic market for Seiko<\/h2>\n\n<p>And Paris? The French capital is a <strong>major focus of<\/strong> Seiko&#8217;s <strong>European strategy<\/strong>. With <strong>almost 500 points of sale in France<\/strong>, including <strong>five direct boutiques<\/strong>, the brand is asserting its presence in the high-end market. The flagship store on <strong>rue Bonaparte<\/strong>, in the 6th arrondissement, illustrates this ambition. It is the first store to open outside Japan, demonstrating the importance the brand attaches to the Parisian public.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Things to remember<\/h2>\n\n<p>Behind the Pepsi color lies a real strategy. Seiko is making a watchmaking myth official, while at the same time making it <strong>universal and accessible<\/strong>. The approach is pragmatically appealing: <strong>produce a cult product at a low price<\/strong>, to win the loyalty of a new generation of customers. A bit like <strong>McDonald&#8217;s applying its recipes to luxury<\/strong>.   <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/08\/31\/cannes-yachting-festival-2025-whats-new-for-boating-enthusiasts\/\">Cannes Yachting Festival 2025: what&#8217;s new for boating enthusiasts?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Seiko 5 Sports x Pepsi watch arrives in Paris with pop accents and a nod to watchmaking history. An accessible model at the crossroads&#8230;<\/p>\n","protected":false},"author":3,"featured_media":185707,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-185712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seiko x Pepsi: a watchmaking collaboration in Paris<\/title>\n<meta name=\"description\" content=\"The Seiko 5 Sports x Pepsi watch arrives in Paris with a pop accent and a nod to watchmaking history. 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