{"id":185994,"date":"2025-09-01T17:00:00","date_gmt":"2025-09-01T15:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/09\/01\/ugg-unveils-its-iconic-from-the-first-step-campaign-with-sarah-jessica-parker\/"},"modified":"2025-09-01T17:00:38","modified_gmt":"2025-09-01T15:00:38","slug":"ugg-unveils-its-iconic-from-the-first-step-campaign-with-sarah-jessica-parker","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/09\/01\/ugg-unveils-its-iconic-from-the-first-step-campaign-with-sarah-jessica-parker\/","title":{"rendered":"UGG unveils its &#8220;Iconic From the First Step&#8221; campaign with Sarah Jessica Parker"},"content":{"rendered":"\n<p><strong>UGG&#8217;s Autumn\/Winter 2025-2026 campaign pays homage to its roots while embracing a contemporary narrative, carried by iconic personalities such as Sarah Jessica Parker and Jeremy Scott.<\/strong><\/p>\n\n<p>For its new global campaign, <strong>UGG<\/strong> doesn&#8217;t just present a collection: the Californian brand explores its <strong>heritage, identity and vision of style<\/strong>, drawing on the power of community. Entitled <strong>&#8220;Iconic From the First Step&#8221;,<\/strong> this visual and narrative initiative traces UGG&#8217;s history from <strong>Venice Beach<\/strong> to the <strong>Paris catwalks<\/strong>, while highlighting those who have contributed to its transformation into a global phenomenon. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An ode to design and community<\/h2>\n\n<p>Since its creation in <em>1978<\/em>, UGG has established itself as much more than just a label for comfortable footwear. Its aesthetic, often imitated but never equaled, is based on <strong>a double promise: comfort and authenticity<\/strong>. This campaign underlines this singularity, while incorporating <strong>major figures<\/strong> from fashion and pop culture: <strong>Sarah Jessica Parker<\/strong>, <strong>Jeremy Scott<\/strong>, <strong>Central Cee<\/strong>, <strong>Elsa Hosk<\/strong>, <strong>Stefon Diggs<\/strong> and <strong>Brian Smith<\/strong>, the brand&#8217;s founder.  <\/p>\n\n<p>Each brings his or her own vision of style, while embodying <strong>the brand&#8217;s core values<\/strong> of freedom, boldness and well-being. The message is clear: <strong>icons aren&#8217;t born, they&#8217;re built, step by step &#8211; from the very first stride.<\/strong> <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Paris on the UGG trail<\/h2>\n\n<p>With this in mind, <strong>Paris<\/strong> is an essential stop-off point for the campaign. After evoking her Californian memories on Venice Beach, <strong>Elsa Hosk<\/strong> stops off in the French capital, a <strong>true symbol of timeless elegance<\/strong>. The streets of Paris, the red carpets and backstage at fashion shows become the stage for a new episode in the UGG story, in which <strong>the brand proves that it can combine comfort and sophistication Parisian-style<\/strong>. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">The art of collaboration<\/h2>\n\n<p>The campaign ends with a <strong>symbolic fashion show<\/strong>, where <strong>Sarah Jessica Parker<\/strong> shines alongside <strong>Rina Sawayama<\/strong> and <strong>Alton Mason<\/strong>. A scene that is not just a visual climax, but <strong>the synthesis of UGG&#8217;s evolution<\/strong>: from Californian dunes to international stages, all without ever denying its DNA. <\/p>\n\n<p>It features the brand&#8217;s <strong>emblematic codes<\/strong>: <strong>the double stitching, the sun logo<\/strong>, but also this <strong>unique way of combining design, functionality and storytelling<\/strong>. The slogan &#8221; <em>Iconic Design, Crafted Together<\/em> &#8221; takes on its full meaning. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/09\/01\/back-to-school-2025-heralds-the-return-of-a-working-girl-essential\/\">Back-to-school 2025 heralds the return of a working girl essential <\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>UGG&#8217;s Autumn\/Winter 2025-2026 campaign pays homage to its roots while embracing a contemporary narrative, carried by iconic personalities such as Sarah Jessica Parker and Jeremy&#8230;<\/p>\n","protected":false},"author":3,"featured_media":185850,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2800,121],"tags":[],"quartier":[],"class_list":["post-185994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-en","category-shopping-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UGG unveils its &quot;Iconic From the First Step&quot; 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