{"id":186075,"date":"2025-09-02T09:00:00","date_gmt":"2025-09-02T07:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/09\/02\/alaia-a-cinematic-campaign-for-summer-autumn-2025\/"},"modified":"2025-09-02T09:00:45","modified_gmt":"2025-09-02T07:00:45","slug":"alaia-a-cinematic-campaign-for-summer-autumn-2025","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/09\/02\/alaia-a-cinematic-campaign-for-summer-autumn-2025\/","title":{"rendered":"Ala\u00efa: a cinematic campaign for Summer-Autumn 2025"},"content":{"rendered":"\n<p><strong>The house of Ala\u00efa unveils a powerful, poetic campaign shot on the coast of northern France, a blend of feminine power, wild nature and cinematic aesthetics.<\/strong><\/p>\n\n<p>For its new <strong>Summer-Fall 2025<\/strong> campaign, <strong>Ala\u00efa<\/strong> changes tone. Under the artistic direction of <strong>Pieter Mulier<\/strong>, supported by <strong>Tyrone Lebon<\/strong> on photography and <strong>Frank Lebon<\/strong> on video, the house explores a <strong>more intense, almost cinematic narrative dimension<\/strong>. Far from conventional fashion communication formats, this visual capsule invites <strong>contemplative immersion<\/strong> in a free, silent yet powerful femininity.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An artistic turning point for Ala\u00efa<\/h2>\n\n<p>The campaign was shot <strong>outdoors on the beaches of northern France<\/strong>, between Cap Blanc-Nez and Cap Gris-Nez. These raw landscapes, captured in black and white, become <strong>actors in their own right<\/strong>. They contribute fully to the emotion and depth of the images. <strong>Loli Bahia<\/strong> and <strong>Nastassia Legrand<\/strong> are more than models, they are real characters. Their hooded faces, their gestures suspended in the wind, evoke a world on the border between fashion, literature and cinema.   <\/p>\n\n<p>This choice of austere, natural surroundings <strong>breaks with the hushed world of the studios<\/strong>. It reminds us that fashion, too, can be written <strong>as a visual narrative<\/strong>. And that each garment &#8211; here signed by Pieter Mulier &#8211; becomes <strong>a language in its own right<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">An aesthetic between romanticism and radicalism<\/h2>\n\n<p>The campaign doesn&#8217;t just show silhouettes: it offers <strong>an emotional experience<\/strong>. The references are numerous: <strong>Flemish portraits<\/strong>, the heroines of <strong>Jane Austen<\/strong> or the <strong>Bront\u00eb sisters<\/strong> come to mind. But also films like <em>Barry Lyndon<\/em>, <em>Breaking the Waves<\/em> or <em>The Piano<\/em>. The image thus becomes <strong>a metaphor for an introspective femininity<\/strong>, far removed from the usual clich\u00e9s. Here, solitude is grandeur, and silence density.    <\/p>\n\n<p>Ala\u00efa&#8217;s <strong>vision of femininity is resolutely modern<\/strong>. But rooted in a culture of storytelling, memory and style as a tool for liberation. Every shot seems to say: <strong>to be alone is not to be absent &#8211; it&#8217;s to exist differently<\/strong>.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Paris, the setting for this transformation<\/h2>\n\n<p>Although the campaign was shot by the sea, it was in <strong>Paris<\/strong>, at the heart of Maison Ala\u00efa, that this vision was forged. <strong>The historic workshop on rue de Moussy<\/strong>, in the Marais district, remains the label&#8217;s creative heart. And it is here that this <strong>new femininity<\/strong>, both contemplative and assertive, is invented. <\/p>\n\n<p>Read also: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/09\/01\/a-look-back-at-the-fashion-show-that-shattered-the-record-books\/\">A look back at the fashion show that shattered the record books<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The house of Ala\u00efa unveils a powerful, poetic campaign shot on the coast of northern France, a blend of feminine power, wild nature and cinematic&#8230;<\/p>\n","protected":false},"author":3,"featured_media":185838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-186075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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