{"id":186103,"date":"2025-09-02T11:00:00","date_gmt":"2025-09-02T09:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/09\/02\/loro-piana-celebrates-the-legacy-of-jean-cocteau-with-its-autumn-winter-2025-2026-campaign\/"},"modified":"2025-09-02T11:01:36","modified_gmt":"2025-09-02T09:01:36","slug":"loro-piana-celebrates-the-legacy-of-jean-cocteau-with-its-autumn-winter-2025-2026-campaign","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/09\/02\/loro-piana-celebrates-the-legacy-of-jean-cocteau-with-its-autumn-winter-2025-2026-campaign\/","title":{"rendered":"Loro Piana celebrates the legacy of Jean Cocteau with its Autumn-Winter 2025-2026 campaign"},"content":{"rendered":"\n

Italian fashion house Loro Piana unveils its new Fall-Winter 2025-2026 campaign in a setting intimately linked to the French avant-garde: Jean Cocteau’s Villa Santo Sospir.<\/strong><\/p>\n\n

In the over-saturated world of fashion campaigns, each house tries to stand out with an artistic gesture or an original setting. This season, Loro Piana<\/strong> takes a singular direction, choosing the home of poet and artist Jean Cocteau<\/strong> as the setting for its new campaign. Under the lens of Mario Sorrenti<\/strong>, the Italian brand combines the excellence of its materials with the depth of a place steeped in history. <\/p>\n\n

Villa Santo Sospir, a treasure trove of memories<\/h2>\n\n

Located on the C\u00f4te d’Azur, Villa Santo Sospir<\/strong> was once the residence of close friends of Cocteau, which the artist transformed into a veritable open-air work of art. Within its walls, Picasso and Matisse<\/strong> spent moments of creative complicity. Frescoes, drawings and hand-painted motifs give the place an atmosphere that is both intimate and mythical. <\/p>\n\n

By investing in this house, Loro Piana inscribes its collection in a subtle dialogue between artistic heritage and stylistic modernity<\/strong>. After a previous trip to Brazil for spring-summer, the brand continues its ritual of exploring spaces where art, architecture and fashion intertwine<\/strong>. <\/p>\n\n

A timeless collection<\/h2>\n\n

This season’s theme, “The Way We Were”,<\/strong> is not intended as a nostalgic look, but as an affirmation of the Maison’s enduring values. Through Mario Sorrenti’s shots, models Alix Bouthors, Leon Dame, Long Li, Awar Odhiang and Binx Walton<\/strong> embody this quest for permanence and understated elegance. <\/p>\n\n

Under the stylistic direction ofAleksandra Woroniecka<\/strong>, the collection features revisited classic pieces<\/strong>:<\/p>\n\n