{"id":186122,"date":"2025-09-02T15:00:00","date_gmt":"2025-09-02T13:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/09\/02\/kujten-parisian-cashmere-conquers-madison-avenue\/"},"modified":"2025-09-02T15:00:43","modified_gmt":"2025-09-02T13:00:43","slug":"kujten-parisian-cashmere-conquers-madison-avenue","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/09\/02\/kujten-parisian-cashmere-conquers-madison-avenue\/","title":{"rendered":"Kujten, Parisian cashmere conquers Madison Avenue"},"content":{"rendered":"\n<p><strong>Parisian cashmere house Kujten crosses the Atlantic. In autumn 2025, its first New York address will open on Madison Avenue, on the Upper East Side. <\/strong><\/p>\n\n<p>Founded by <strong>Carole Benaroya<\/strong> and <strong>St\u00e9phanie Eriksson<\/strong>, Kujten has established itself in just a few years as a benchmark brand for <strong>contemporary cashmere<\/strong> freed from traditional codes. Inspired by the highest peak in Mongolia, from which it takes its name, Kujten boasts an identity all its own: joyful, graphic and daring. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Reinventing cashmere<\/h2>\n\n<p>Long associated with a classic, almost staid image, cashmere has been given a new lease of life by Kujten. The collections feature <strong>bold colors<\/strong>, <strong>strong pieces<\/strong> and multicultural inspirations that appeal to women and men alike. Far from rigid luxury, the Parisian brand defends a modern vision: that of <strong>everyday luxury<\/strong> that is accessible, lively and creative.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">The bandana, an icon of the house<\/h2>\n\n<p>A symbol of this free spirit, the <strong>printed cashmere bandana<\/strong> has become the house&#8217;s signature piece over the seasons. More than just an accessory, it illustrates Kujten&#8217;s philosophy of travel, daring and effortless style. Already a cult item in Paris, it is poised to seduce a new clientele in New York.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A link already established with the United States<\/h2>\n\n<p>The opening of this New York boutique is part of a continuing dialogue with America. In 2023, Kujten had already collaborated with cult tattoo artist   <strong>Prof. Dr. Woo<\/strong>  in Los Angeles, paving the way for a sincere relationship with the American public.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A new address on Madison Avenue<\/h2>\n\n<p>After opening more than <strong>50 stores in France and Europe<\/strong>, Kujten is accelerating its international expansion. The choice of <strong>Madison Avenue<\/strong>, on the prestigious Upper East Side, reflects the brand&#8217;s desire to anchor its identity at the heart of an emblematic district of New York luxury. <\/p>\n\n<p>The boutique, conceived as an immersion in the Kujten universe, will offer the full range of women&#8217;s, men&#8217;s and accessories collections. The store&#8217;s design will feature <strong>natural light<\/strong>, <strong>clean lines<\/strong> and a <strong>warm yet minimalist<\/strong> atmosphere, in keeping with the company&#8217;s DNA. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/09\/01\/jean-paul-gaultier-x-crocs-when-lazy-luxury-comes-to-paris\/\">Jean Paul Gaultier x Crocs: when &#8220;lazy luxury&#8221; comes to Paris<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parisian cashmere house Kujten crosses the Atlantic. In autumn 2025, its first New York address will open on Madison Avenue, on the Upper East Side&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":186001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-186122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kujten, Parisian cashmere conquers Madison Avenue<\/title>\n<meta name=\"description\" content=\"Parisian cashmere house Kujten crosses the Atlantic. 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