{"id":186278,"date":"2025-09-03T12:00:00","date_gmt":"2025-09-03T10:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/09\/03\/armani-opens-its-archives-to-celebrate-50-years-of-creation\/"},"modified":"2025-09-04T09:34:15","modified_gmt":"2025-09-04T07:34:15","slug":"armani-opens-its-archives-to-celebrate-50-years-of-creation","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/09\/03\/armani-opens-its-archives-to-celebrate-50-years-of-creation\/","title":{"rendered":"Armani opens its archives to celebrate 50 years of creation"},"content":{"rendered":"\n<p><strong>To mark its fiftieth anniversary, Armani is launching a digital platform giving access to part of its creative heritage.<\/strong> <strong>A unique initiative that combines memory and transmission, between Milan, Paris and the fashion capitals.<\/strong><\/p>\n\n<p>To mark its <strong>50th<\/strong> anniversary, the House of Armani unveils <strong>Armani\/Archivio<\/strong>, an ambitious project designed to preserve and share its creative heritage. This digital platform, inaugurated in conjunction with the <strong>Venice Film Festival<\/strong>, represents a new stage in the brand&#8217;s history, as its founder, Giorgio Armani, prepares the next phase of his empire. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Unprecedented access to the Armani heritage<\/h2>\n\n<p>Located near the company&#8217;s Milan headquarters, the Armani archives contain <strong>hundreds of sketches, silhouettes, photographs and emblematic accessories<\/strong>. For the first time, part of this collection has been digitized and made available to the public. <\/p>\n\n<p>While all content remains accessible to the company&#8217;s employees, <strong>57 emblematic looks<\/strong> can be viewed by anyone on the platform. Each piece is accompanied by detailed information sheets in Italian and English, allowing users to delve into the heart of Armani style. <\/p>\n\n<p>The experience is interactive: users can filter by <strong>season, line, genre<\/strong>, but also according to the label&#8217;s own themes &#8211; <em>sculpting, layering, deconstructing, draping<\/em>. A way to understand the codes that have shaped the house&#8217;s timeless style. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Cultural and international openness<\/h2>\n\n<p>Armani\/Archivio is not limiting itself to digital. The house is also planning <strong>physical activations<\/strong> with the reissue of vintage pieces in several cities around the world. Each destination will have its own selection, associated with a <strong>signature color<\/strong>: beige for Milan, red for Beijing, blue for Paris, and black for New York.  <\/p>\n\n<p>It&#8217;s a way of bringing Armani&#8217;s heritage into dialogue with local cultures, while at the same time taking an international approach.<\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Between memory and succession<\/h2>\n\n<p>This initiative comes at a particularly opportune time: 91-year-old Giorgio Armani has confirmed that he plans to <strong>gradually hand over the reins of<\/strong> his business to his close collaborators and family. Absent from several shows for health reasons, the designer is entrusting part of his future to the transmission of his work. <\/p>\n\n<p>Armani\/Archivio thus becomes more than a showcase: it is a <strong>tool for continuity<\/strong>, guaranteeing the identity and authenticity of the house, while paving the way for future generations.<\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/09\/02\/kujten-parisian-cashmere-conquers-madison-avenue\/\">Kujten, Parisian cashmere conquers Madison Avenue<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To mark its fiftieth anniversary, Armani is launching a digital platform giving access to part of its creative heritage. A unique initiative that combines memory&#8230;<\/p>\n","protected":false},"author":3,"featured_media":186136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-186278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Armani opens its archives to celebrate 50 years of creation<\/title>\n<meta name=\"description\" content=\"To celebrate its fiftieth anniversary, Armani is launching a digital platform that gives access to part of its creative heritage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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