{"id":186320,"date":"2025-09-04T11:00:00","date_gmt":"2025-09-04T09:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/09\/04\/loreal-paris-and-mugler-launch-limited-edition-make-up-collection-with-kendall-jenner\/"},"modified":"2025-09-04T11:00:41","modified_gmt":"2025-09-04T09:00:41","slug":"loreal-paris-and-mugler-launch-limited-edition-make-up-collection-with-kendall-jenner","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/09\/04\/loreal-paris-and-mugler-launch-limited-edition-make-up-collection-with-kendall-jenner\/","title":{"rendered":"L&#8217;Or\u00e9al Paris and Mugler launch limited-edition make-up collection with Kendall Jenner"},"content":{"rendered":"\n<p><strong>The House of Mugler makes its comeback in make-up in collaboration with L&#8217;Or\u00e9al Paris. An accessible luxury line embodied by Kendall Jenner. <\/strong><\/p>\n\n<p>After <em>an absence of<\/em> over <em>15 years<\/em>, <strong>Mugler<\/strong> returns to the forefront of the make-up scene thanks to a strategic partnership with <strong>L&#8217;Or\u00e9al Paris<\/strong>. Unveiled in <em>September 2025<\/em>, this <strong>limited-edition collection<\/strong> marks an important step for the house, which is returning to a sector it left behind in 2010. <\/p>\n\n<p>This time, Mugler doesn&#8217;t do things by halves. The range is complete: <strong>cushion foundation<\/strong>, <strong>mascara<\/strong>, <strong>eyeliner<\/strong>, <strong>lipsticks<\/strong>, <strong>radiance sticks<\/strong> and <strong>eyeshadow palettes<\/strong>. All presented in futuristic cases, in keeping with the brand&#8217;s visual DNA. This aesthetic is also highlighted in the promotional short film by <strong>Colin Solal Cardo<\/strong>, in which <strong>Kendall Jenner<\/strong> plays an android muse inspired by the Mugler archives.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Kendall Jenner, a powerful muse for a targeted strategy<\/h2>\n\n<p>Already an ambassador for L&#8217;Or\u00e9al Paris, <strong>Kendall Jenner<\/strong> is the perfect embodiment of this crossover project between fashion, make-up and pop culture. She appears in emblematic outfits, including the <strong>1997 butterfly dress<\/strong>, an iconic piece from the <em>Les Insectes<\/em> collection. A nod to the house&#8217;s history, while capturing the attention of a younger audience, notably on Instagram and TikTok.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Affordable luxury<\/h2>\n\n<p>Prices range from <strong>\u20ac14.99 to \u20ac24.99<\/strong>, positioning this line in the strong trend towards <strong>affordable luxury<\/strong>. The limited edition works in <strong>drops<\/strong>, in restricted quantities, stimulating demand while creating a controlled rarity. A strategy directly inherited from the fashion industry.  <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A strategic launch ahead of Paris Fashion Week<\/h2>\n\n<p>This launch is not insignificant. It comes just before <strong>Paris Fashion Week<\/strong>, when <strong>Miguel Castro Freitas<\/strong>, Mugler&#8217;s new artistic director, will present his first collection. An eagerly-awaited moment that will underpin the brand&#8217;s transformation on all fronts: fashion, fragrance and now make-up.  <\/p>\n\n<p><strong>Mugler&#8217;s<\/strong> return to the make-up world also marks a <strong>strengthening of its presence in Paris<\/strong>, the brand&#8217;s historic birthplace. A move that further anchors the brand in the landscape of <strong>contemporary Parisian beauty<\/strong>, at the crossroads of innovation and glamour. <\/p>\n\n<p>Also read: <a href=\"https:\/\/www.parisselectbook.com\/en\/2025\/09\/03\/austin-post-when-post-malone-brings-the-wild-west-to-paris\/\">Austin Post: when Post Malone brings the Wild West to Paris<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The House of Mugler makes its comeback in make-up in collaboration with L&#8217;Or\u00e9al Paris. An accessible luxury line embodied by Kendall Jenner. After an absence&#8230;<\/p>\n","protected":false},"author":3,"featured_media":186313,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[],"quartier":[],"class_list":["post-186320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al Paris and Mugler launch limited-edition make-up collection with Kendall Jenner<\/title>\n<meta name=\"description\" content=\"The House of Mugler makes its comeback in make-up, in collaboration with L&#039;Or\u00e9al Paris. 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