{"id":186665,"date":"2025-09-08T11:43:03","date_gmt":"2025-09-08T09:43:03","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/09\/08\/rihanna-reinvents-herself-as-a-golden-goddess-for-the-new-dior-jadore-campaign\/"},"modified":"2025-09-08T11:44:36","modified_gmt":"2025-09-08T09:44:36","slug":"rihanna-reinvents-herself-as-a-golden-goddess-for-the-new-dior-jadore-campaign","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/09\/08\/rihanna-reinvents-herself-as-a-golden-goddess-for-the-new-dior-jadore-campaign\/","title":{"rendered":"Rihanna reinvents herself as a golden goddess for the new Dior J’adore campaign"},"content":{"rendered":"\n

Iconic muse Rihanna is transformed into a golden queen, a striking visual metamorphosis.<\/strong><\/p>\n\n

In this campaign inaugurating her role as the new ambassador for Dior’s legendary J’adore<\/strong> fragrance, Rihanna<\/strong> embodies a powerful, refined femininity rooted in emotion. A striking transition from the emblematic legacy left by Charlize Theron<\/strong>, who was the muse for two decades. <\/p>\n\n

A campaign filmed in Versailles: rise and golden glow<\/h2>\n\n
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\u00a9Dior<\/figcaption><\/figure>\n\n

The advertising film, directed by Steven Klein<\/strong>, transports us to the symbolic setting of the Palais de Versailles<\/em>. Rihanna first appears in a dark outfit evoking mystery, before a striking visual transformation into a golden goddess, sublimated by a corseted Dior gown and adorned with a pearl necklace designed by artist Herv\u00e9 Van der Straeten . <\/p>\n\n

She evolves in the Galeries des Glaces<\/strong> and on the Grand Canal, in an aesthetic reflecting “the beginning of a golden dream” according to Dior Cosmetics<\/a>BusinessGlamourAllure<\/a>. The clip concludes with a powerful image: Rihanna walks on water, embodying a metaphor of feminine power and dream incarnation. The whole is punctuated by her song Love on the Brain<\/em> (2016). <\/p>\n\n

A strong personal bond with fragrance<\/h2>\n\n

Rihanna’s choice of fragrance isn’t just down to her status as a global star. She has often cited her emotional connection with J’adore<\/strong>, dating back to her childhood: her mother worked in a perfume shop and often brought home the latest samples of the fragrance RedditPeople<\/a>.com<\/a>. <\/p>\n\n

Madame V\u00e9ronique Courtois, CEO of Parfums Christian Dior, hailed the “audacity” and “feminine power” embodied by Rihanna, saying that Christian Dior himself would probably have adored her REVOLTRedditPeople<\/a>.com<\/a>.<\/p>\n\n

Critical analysis , a combination of heritage and modernity<\/h2>\n\n

Positives:<\/strong><\/p>\n\n