{"id":188448,"date":"2025-09-22T11:00:00","date_gmt":"2025-09-22T09:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/09\/22\/megeve-invites-itself-to-the-bhv-marais-a-foretaste-of-alpine-winter-in-paris\/"},"modified":"2025-09-22T11:00:58","modified_gmt":"2025-09-22T09:00:58","slug":"megeve-invites-itself-to-the-bhv-marais-a-foretaste-of-alpine-winter-in-paris","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/09\/22\/megeve-invites-itself-to-the-bhv-marais-a-foretaste-of-alpine-winter-in-paris\/","title":{"rendered":"Meg\u00e8ve invites itself to the BHV Marais: a foretaste of alpine winter in Paris"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>From <em>October 20 to November 2, 2025<\/em>, Meg\u00e8ve takes up winter residence at the BHV Marais, immersing Parisians in the art of Alpine living.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">This year, the famous Haute-Savoie resort is installing an <strong>immersive pop-up<\/strong> in the heart of the <a href=\"https:\/\/www.bhv.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">BHV<\/a>. An Alpine chalet-inspired scenography will transform the department store&#8217;s spaces into a veritable winter showcase. The aim? To offer visitors a total immersion in the world of the mountains, between <strong>gastronomy, fashion and well-being<\/strong>.   <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">A rendezvous between Paris and Meg\u00e8ve<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"884\" height=\"498\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited.png\" alt=\"\" class=\"wp-image-188384\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited.png 884w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited-295x166.png 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited-880x496.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited-534x300.png 534w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited-768x433.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited-180x100.png 180w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited-312x175.png 312w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited-829x466.png 829w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited-372x209.png 372w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-21-a-20.07.22-1-edited-296x167.png 296w\" sizes=\"(max-width: 884px) 100vw, 884px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Meg\u00e8ve is often referred to as the &#8220;21st arrondissement of Paris&#8221;, such are the strong links between the resort and the capital. This collaboration with BHV highlights this mutual attachment, offering Parisians a chance to rediscover the warm, refined spirit of the mountains, without leaving the Rue de Rivoli. <\/p>\n\n<p class=\"wp-block-paragraph\">During this fortnight, several <strong>emblematic partners<\/strong> will be present:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Les <strong>Maisons et H\u00f4tels Sibuet<\/strong> with their <strong>Pure Altitude<\/strong> cosmetics brand.<\/li>\n\n\n\n<li>Three-star chef <strong>Emmanuel Renaut<\/strong> will present a selection of products from his grocery store.<\/li>\n\n\n\n<li><strong>Maison AAllard<\/strong>, celebrating its 100th anniversary, a powerful symbol of Alpine elegance.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Immersion through experiments and animations<\/h2>\n\n<p class=\"wp-block-paragraph\">The BHV will offer completely redesigned spaces: themed window displays, culinary workshops and a cocooning atmosphere. Visitors will be able to take part in an <strong>immersive photocall<\/strong> in a giant snow globe, or discover a photographic exhibition devoted to the landscapes of Meg\u00e8ve. <\/p>\n\n<p class=\"wp-block-paragraph\">On the gastronomic front, a <strong>brand-new cookbook<\/strong> will be launched, featuring 39 chefs revisiting 39 mountain recipes. A unique opportunity to explore the culinary world of Megevan, renowned for its refinement. <\/p>\n\n<h2 class=\"wp-block-heading has-text-align-center\">Why not extend the experiment?<\/h2>\n\n<p class=\"wp-block-paragraph\">Beyond the event itself, this partnership illustrates the art of living shared by <strong>Meg\u00e8ve and Paris<\/strong>: authenticity, elegance and a taste for conviviality. Parisians will be able to get a foretaste of their next stay in the mountains, without leaving the capital. <\/p>\n\n<h2 class=\"wp-block-heading\">Practical information<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Dates<\/strong>: <em>October 20 to November 2, 2025<\/em><\/li>\n\n\n\n<li><strong>Location<\/strong>: BHV Marais &#8211; 52, rue de Rivoli, 75004 Paris<\/li>\n\n\n\n<li><strong>Activities<\/strong>: culinary workshops, photo exhibition, immersive photocall, gourmet and cosmetic discoveries<\/li>\n\n\n\n<li><strong>Access<\/strong>: H\u00f4tel de Ville metro station (lines 1 and 11)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Also read about <a href=\"https:\/\/www.parisselectbook.com\/en\/\">Paris Select Book <\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>From October 20 to November 2, 2025, Meg\u00e8ve takes up winter residence at the BHV Marais, immersing Parisians in the art of Alpine living. This&#8230;<\/p>\n","protected":false},"author":3,"featured_media":188377,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2778,2687],"tags":[],"quartier":[2236],"class_list":["post-188448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-expositions-en","category-que-faire-a-paris-en","quartier-paris-4-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meg\u00e8ve invites itself to the BHV Marais: a foretaste of alpine winter in Paris<\/title>\n<meta name=\"description\" content=\"From October 20 to November 2, 2025, Meg\u00e8ve takes up winter residence at the BHV Marais, immersing Parisians in the art of Alpine living.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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