{"id":192581,"date":"2025-10-18T09:25:38","date_gmt":"2025-10-18T07:25:38","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/10\/18\/swatch-mocks-donald-trump-again-and-launches-a-watch-against-the-price-of-pasta\/"},"modified":"2025-10-18T09:25:38","modified_gmt":"2025-10-18T07:25:38","slug":"swatch-mocks-donald-trump-again-and-launches-a-watch-against-the-price-of-pasta","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/10\/18\/swatch-mocks-donald-trump-again-and-launches-a-watch-against-the-price-of-pasta\/","title":{"rendered":"Swatch mocks Donald Trump again and launches a watch against the price of pasta"},"content":{"rendered":"

Swatch signs a new watch provocation, somewhere between irony<\/a> and advocacy. The brand attacks tariffs<\/strong> and the price of pasta<\/strong>, with a nod to Donald Trump. <\/p>\n

A watch that takes aim at everyday prices and inflation<\/h2>\n

The company puts humor back at the center of public debate. With “What if… Tariffs?”, Swatch hijacks the object of time to ask a simple, yet piquant question. In this way, the watch<\/g> becomes a small, portable manifesto. What’s more, it targets a very real issue for households: the rising cost of food. <\/p>\n

The message is clear, without being heavy-handed. The Swiss brand is calling attention to the cost of a popular and comforting dish. But it does so without moralism, through playfulness and color<\/g>. Swatch invites us to smile, then to reflect on the role of trade barriers. <\/p>\n

Why pricing is becoming a wrist-swivel issue<\/h3>\n

The nod to Donald Trump is part of a tradition of pop satire. Swatch allows itself a gentle critique of the tariff<\/a> hikes touted by the ex-president. In this way, the watch connects a political decision to an everyday gesture: eating at the table. As a result, everyone can grasp the point at a glance.
\n“<\/p>\n

When a watch talks about pasta and tariffs, it’s talking about us.<\/p><\/blockquote>\n

Tariffs make imports more expensive, and then the chain passes on the cost. Durum wheat costs more, so does processing, and the package goes up. Yet the consumer only sees the final label at the supermarket. So a watch can crystallize this invisible path. <\/p>\n

This model plays on accessibility and repartee. The tone is light, but the substance remains serious. Swatch is asserting its creative freedom, without any professorial posturing. And collectors can already see in it one of the year’s highlights. <\/p>\n