{"id":202752,"date":"2025-12-26T10:39:00","date_gmt":"2025-12-26T09:39:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2025\/12\/26\/ralph-lauren-why-is-the-logo-still-a-style-icon-in-2025\/"},"modified":"2025-12-26T10:39:00","modified_gmt":"2025-12-26T09:39:00","slug":"ralph-lauren-why-is-the-logo-still-a-style-icon-in-2025","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2025\/12\/26\/ralph-lauren-why-is-the-logo-still-a-style-icon-in-2025\/","title":{"rendered":"Ralph Lauren: why is the logo still a style icon in 2025?"},"content":{"rendered":"

The embroidered pony has been everywhere for the past few seasons. At Ralph Lauren, this symbol of chic, sporty<\/a> style has once again become a cultural landmark, visible both on the street and on the courts. <\/p>\n

Why the pony is back at full gallop<\/h2>\n

Its current success is due to a coherent narrative, nurtured since 1971<\/strong>. Ralph Lauren has linked this logo to real-life scenes: sport, campus, family. In this way, the motif reassures without being static, and follows trend<\/a> cycles. <\/p>\n

The Wimbledon 2025 collection offers a clean, breathable and codified tennis wardrobe<\/a>. Tournament uniforms feature technical fabrics and green stripes for a precise look. <\/p>\n

The Wimbledon 2024 capsule remains focused on real play<\/a>, not posing. In short, polo shirts and pleated skirts emphasize mobility and luminous white. <\/p>\n

“The pony isn’t just a logo: it’s a reassuring social code.<\/p><\/blockquote>\n

Heritage, subcultures and social networks<\/h3>\n

The limited edition Wimbledon graphics focus on the personalization of the polo shirt. What’s more, the numbered markings give meaning to the souvenir, without overloading it. <\/p>\n

Ralph Lauren is benefiting from a dual movement: the search for durable pieces and digital visibility. Archives circulate on the second hand, while wearers tell their stories on short video. <\/p>\n

    \n
  • The logo was born with the polo shirt in 1971<\/strong>.<\/li>\n
  • Sports anchor the story: tennis, polo, sailing.<\/li>\n
  • The second hand revives the strong archives.<\/li>\n
  • Themed vignettes punctuate the year.<\/li>\n
  • Personalization creates attachment.<\/li>\n<\/ul>\n

    The Spring 2025 collection plays on the duo of blue and white, clean and fresh. Moderate volumes give ease without losing line. <\/p>\n

    Sport as a springboard for desire<\/h2>\n

    The Wimbledon partnership, active since 2006<\/strong>, establishes an elegant rigor. Both in the stands and on the court, the brand links custom and ceremony, giving credibility to Ralph Lauren style over time. <\/p>\n

    The Ralph bag adopts a supple, lightweight silhouette for the day. Interior pockets secure essentials without weighing down the hand. <\/p>\n

    The bags, inspired by vintage cars, feature bodywork colors and stitching. The handles, on the other hand, are sober, allowing the grain of the leather to speak for itself. <\/p>\n

    The RL 888<\/strong> cowhide handbag has a clean, stable structure. As a result, the reinforced base holds up well at the office or caf\u00e9. <\/p>\n

    Everyday wardrobes, from cold weather to suits<\/h3>\n

    The RL 888<\/strong> shoulder strap in Box Calf leather aims for durability and patina. And the adjustable strap lets you switch from shoulder to crossbody in a single movement. <\/p>\n

    The down jacket has a reported price of \u20ac49.90<\/strong> on selected items. The synthetic lining manages humidity, and the retractable hood frees up the nape of the neck. <\/p>\n

    Classic codes don’t exclude modernity at Ralph Lauren. From now on, the same logo lives on a piqu\u00e9 polo shirt, a technical parka or a Purple Label suit, depending on use and budget. <\/p>\n

    Accessories and personalization, discreet markers<\/h2>\n

    The high-gloss down jacket boasts the same price of \u20ac49.90<\/strong> on targeted references. In short, the glossy finish catches the light without the plastic effect. <\/p>\n

    The Winter 2025 3-piece set combines hat, scarf and matching gloves. What’s more, the knits remain soft to the touch, limiting irritation. <\/p>\n

    The piqu\u00e9 polo retains its clean collar and solid button placket. As a result, the straight cut holds up in the wash, then keeps its fall. <\/p>\n

    The Purple Label line focuses on noble materials and tailored cuts. Ralph Lauren insists on the hand of the fabric and the assembly, in order to offer a precise fall. <\/p>\n","protected":false},"excerpt":{"rendered":"

    The embroidered pony has been everywhere for the past few seasons. At Ralph Lauren, this symbol of chic, sporty style has once again become a…<\/p>\n","protected":false},"author":13,"featured_media":202659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[4957],"quartier":[],"class_list":["post-202752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-ralph-lauren"],"acf":[],"yoast_head":"\nRalph Lauren: why is the logo still a style icon in 2025?<\/title>\n<meta name=\"description\" content=\"Ralph Lauren revives the pony, a chic sporting icon. 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