{"id":205417,"date":"2026-01-13T12:02:00","date_gmt":"2026-01-13T11:02:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/01\/13\/songmont-enters-the-perfume-business-the-chinese-luxury-bag-brand-diversifies-its-activity\/"},"modified":"2026-01-13T12:02:00","modified_gmt":"2026-01-13T11:02:00","slug":"songmont-enters-the-perfume-business-the-chinese-luxury-bag-brand-diversifies-its-activity","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/01\/13\/songmont-enters-the-perfume-business-the-chinese-luxury-bag-brand-diversifies-its-activity\/","title":{"rendered":"Songmont enters the perfume business: the Chinese luxury bag brand diversifies its activity"},"content":{"rendered":"

Songmont expands its playground by moving into perfumery. The Chinese leather goods label is transforming its expertise in<\/a> materials into an intimate scent. This step aside promises a sensitive dialogue between leather, gestures and olfactory memory. <\/p>\n

Why Songmont is turning to fragrances<\/h2>\n

Perfume creates a personal bond that lasts throughout the day. What’s more, it extends an aesthetic already established by leatherwork<\/a>. This new category therefore aims to win the loyalty of a demanding community. <\/p>\n

The brand is moving cautiously into this territory. As such, it favors a clear and coherent positioning with leather goods<\/strong>. Its first olfactory collection<\/a><\/strong> is a manifesto of sobriety. <\/p>\n

The creative narrative refers to textures, seams and handles. On the other hand, it is sensory rather than theoretical. The result is a balance between warmth, hold and comfort of use<\/a>. <\/p>\n

“A leather can be told by a smell.”<\/p><\/blockquote>\n

An olfactory signature rooted in matter<\/h3>\n

Tambacmont offers a woody, ample and enveloping trail. Hainan agarwood<\/strong> adds smoky depth, nuanced by spicy sweetness. <\/p>\n

The bottle has a sober, reassuring shape. The spray gesture follows the same calm rhythm as opening and closing a bag. <\/p>\n

    \n
  • Launch<\/strong> conceived as a natural extension of leather goods.<\/li>\n
  • An identity<\/strong> centered on materials, hands and gestures.<\/li>\n
  • Flagship ingredient<\/strong>: Hainan agarwood, a deep signature.<\/li>\n
  • Clear, sober positioning<\/strong>, focused on everyday use.<\/li>\n
  • Consistent design<\/strong> between bottle, feel and portability.<\/li>\n<\/ul>\n

    From leather to trail: creative continuity<\/h2>\n

    The Luna bag embodies a supple crescent, ideal for the city. Its body-hugging silhouette inspires an intimate scent, designed to accompany your commute. <\/p>\n

    Gather relies on controlled volumes and a clean cut. In short, its structured look calls for a precise fragrance, without excess or heaviness. <\/p>\n

    At Songmont, tactile vocabulary guides olfactory design. What’s more, this set of correspondences helps to choose a trail according to the cut of a bag, the wear of the leather and the moment. <\/p>\n

    The customer can then create a wardrobe of gestures and smells. As a result, each piece dialogues with a clear intention: utility, poise, softness. <\/p>\n

    Marketing and customer experience<\/h3>\n

    Yore revives a classic shape with calm lines. This reassuring character blends well with a dry, woody note that’s easy to wear. <\/p>\n

    Songmont’s approach is simple and educational. Thus, the selection is made by mood, then by intensity, to guide a jargon-free choice. <\/p>\n

    What this means for consumers and the market<\/h2>\n

    Drippy, more playful, plays on volume and light effects. On the other hand, it calls for a brighter fragrance, designed for daylight. <\/p>\n

    Shan stands out for its calm, almost architectural presence. A discreet amber note underlines its stability and comfort. <\/p>\n

    The House of Songmont now links objects and rituals seamlessly. What’s more, this coherence facilitates appropriation: one bag, one gesture, one wake, one rhythm. <\/p>\n

    The movement remains measured and patient, to build trust. As a result, the brand sets clear, lasting benchmarks for its customers. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Songmont expands its playground by moving into perfumery. The Chinese leather goods label is transforming its expertise in materials into an intimate scent. This step…<\/p>\n","protected":false},"author":13,"featured_media":205092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[5300],"quartier":[],"class_list":["post-205417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-songmont"],"acf":[],"yoast_head":"\nSongmont enters the perfume business: the Chinese luxury bag brand diversifies its activity<\/title>\n<meta name=\"description\" content=\"Songmont transposes its leatherworking expertise into everyday fragrances. 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