{"id":206978,"date":"2026-01-23T11:59:18","date_gmt":"2026-01-23T10:59:18","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/01\/23\/saudi-fashion-through-the-prism-of-contemporary-creation-to-be-discovered-at-galeries-lafayette\/"},"modified":"2026-01-23T12:00:21","modified_gmt":"2026-01-23T11:00:21","slug":"saudi-fashion-through-the-prism-of-contemporary-creation-to-be-discovered-at-galeries-lafayette","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/01\/23\/saudi-fashion-through-the-prism-of-contemporary-creation-to-be-discovered-at-galeries-lafayette\/","title":{"rendered":"Saudi fashion through the prism of contemporary creation, to be discovered at Galeries Lafayette"},"content":{"rendered":"\n

Galeries Lafayette has always been a laboratory of ideas and styles, a place where fashion is explored as much as it is consumed. At Paris Haussmann, international design is never static: it renews itself, questions itself, opens up to other cultures and other stories. This season, the Parisian department store pursues this vision by highlighting a scene that is still little explored in Europe: fashion from Saudi Arabia. <\/strong><\/p>\n\n

Galeries Lafayette has teamed up with Saudi 100 Brands<\/strong>, a benchmark program dedicated to supporting and promoting Saudi talent, with a brand-new pop-up. Together, they offer a cutting-edge selection of designers<\/strong> who embody the richness, diversity and modernity<\/strong> of a fashion industry in the throes of transformation. More than a showcase, this initiative acts as a veritable cultural bridge<\/strong>, revealing a new generation of designers capable of dialoguing with international codes while asserting a singular heritage. <\/p>\n\n

ALEENA: sophistication and adaptability at the heart of the wardrobe<\/strong><\/h2>\n\n
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A young Saudi brand on the rise, ALEENA<\/a><\/strong> is developing a premium wardrobe designed to accompany women from day to night. Its style is distinguished by a natural sophistication<\/strong>, where each piece is designed to adapt to the expectations and morphologies of its wearer. <\/p>\n\n

ALEENA<\/strong> pays particular attention to cuts and finishes<\/strong>, with the ambition of offering fashion that is elegant but never rigid. The silhouettes are modern, well-balanced and able to go through the day without losing their allure. This ability to combine style, comfort and personalization<\/strong> makesALEENA<\/strong> a brand resolutely oriented towards a plural femininity, free and assumed<\/strong>. A vision that fits perfectly with the current trend towards fashion that is more attentive to real uses and individual desires. <\/p>\n\n

LEEM: contemporary elegance as manifesto<\/strong><\/h2>\n\n
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Founded in Saudi Arabia in 2018, LEEM<\/strong> <\/a>has rapidly established itself as an emblematic brand of accessible, modern and deeply feminine luxury. LEEM <\/strong>imagines elegant silhouettes, designed to accompany women in their daily lives<\/strong> as well as in dressier moments<\/strong>, without ever sacrificing comfort or fluid lines<\/strong>.<\/p>\n\n

Influenced by its country’s cultural heritage, the brand revisits traditional codes through a refined<\/strong>, contemporary and universal aesthetic<\/strong>. The cuts are clean, the volumes mastered<\/strong>, the materials carefully chosen to sublimate movement. At LEEM<\/strong>, fashion becomes a tool forpersonal expression<\/strong>, a way of asserting one’s identity with confidence. This approach, both inclusive and assertive, resonates particularly with today’s vision of luxury<\/strong>, where self-confidence takes precedence over ostentation. <\/p>\n\n

SADF: demanding materials for innovation<\/strong><\/h2>\n\n
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Inspired by its cultural heritage, SADF<\/strong><\/a> places quality and innovation at the heart of its DNA<\/strong>. The brand stands out for its use of exceptional Italian fabrics<\/strong>, chosen for their durability, texture and ability to sublimate cuts that are both timeless and daring. SADF <\/strong>offers a wardrobe for men and women, oscillating between classicism revisited <\/strong>and avant-garde mastered. Each piece bears witness to precise craftsmanship, where attention to detail is combined with contemporary stylistic research<\/strong>. By redefining the contours of Saudi luxury fashion, SADF<\/strong> asserts a strong identity, capable of competing with international standards while retaining a singular signature<\/strong>. <\/p>\n\n

THECODEDMAIL: when fashion meets art and streetwear<\/strong><\/h2>\n\n
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At the intersection of streetwear<\/strong>, art and design, THECODEDMAIL<\/a><\/strong> embodies a resolutely innovative approach to design. The brand develops a unisex universe<\/strong> where clothing, footwear, accessories and objects interact in a bold, conceptual aesthetic. <\/p>\n\n

THECODEDMAIL<\/strong> pushes the traditional boundaries of fashion with pieces that question as much as they dress. The volumes are bold<\/strong>, the visual messages strong, and each creation is part of a broader reflection on identity<\/strong>, culture and individual expression. By including this brand in its selection, Galeries Lafayette is affirming its desire to highlight radical visions<\/strong>, capable of capturing the zeitgeist and opening up new stylistic perspectives. <\/p>\n\n

The mission of Saudi 100 Brands <\/strong> <\/h2>\n\n

Behind this selection, Saudi 100 Brands<\/strong><\/a> plays a key role in the emergence and structuring of contemporary Saudi fashion. <\/strong>This national program accompanies brands at every stage of their development, through mentoring, masterclasses and strategic and commercial support<\/strong>. Committed to more responsible fashion<\/strong>, it also supports women’s entrepreneurship and gender equality, helping to spread the Kingdom’s creativity<\/strong> far beyond its borders. <\/p>\n\n

Practical info<\/strong><\/h2>\n\n
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  • Pop-up Saudi 100 Brands x Galeries Lafayette<\/strong><\/li>\n\n\n\n
  • Dates:<\/strong> January 26 to February 16<\/strong><\/li>\n\n\n\n
  • Location:<\/strong> 3\u1d49 floor of the Coupole store<\/li>\n\n\n\n
  • Address:<\/strong> Galeries Lafayette Paris Haussmann, 40 boulevard Haussmann, 75009 Paris<\/li>\n<\/ul>\n\n

    An invitation to discover Saudi fashion that is plural, contemporary and resolutely forward-looking, in one of Paris’s temples of international creation.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Galeries Lafayette has always been a laboratory of ideas and styles, a place where fashion is explored as much as it is consumed. 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